is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful advertising and brand experiences, helping brands to realise their position by creating strategies, driving brand direction, raising brand profiles, assisting brand vision, and pushing core values.
Everyone wants to promote their brand as fun these days (part of linking to more emotional / from the heart advertising) But how do you actually do this, especially when there are fine lines between fun and stupid... and your brand still wants to be taken seriously. Well this is one way, and a Guiness Book Record is defiantly a serious thing! To promote their cruises, Carnival created a carnival atmosphere in the streets of Dallas with giant beach balls and a street party. Fun For All. All For Fun. This company has defiantly tapped into a winning formula for these current times.