FILTERED > by Gregory James Brown
- is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful advertising and brand experiences, helping brands to realise their position by creating strategies, driving brand direction, raising brand profiles, assisting brand vision, and pushing core values.
Thursday, 25 February 2010
Wednesday, 24 February 2010
The environment, green, recycling approach is a strategic approach that many brands are jumping on at the moment.
Doing something good and talking about it, should have a positive effect within consumers minds... leading them to
be part of that brand, movement etc. All brands in the near future will have such a of some sort... making
it the norm or standard. One problem brands have is continuing to talk about it, or making it stick in some way...
often a brand has spent years marketing and advertising other benefits of a company or product... thus becoming
known for those (good or bad)... Explore Brand Tags...
What I like about Best Buy and what they are doing with their Greener Together e-cycling program, is the fact they
are now starting to really get behind this concept and market it, although having it in place for a year now. I guess
it's hard to put such a program in place, from a logistics and cost perspective. But the idea that you can bring in your
old electronic goods, even if bought elsewhere is definitely a good idea worth talking about. I'm sure it is a problem
many people face when moving house or having an annual clear-out etc. Knowing your old stuff will go to the right
place then feeds back to the consumer in a positive way and leaves a feeling of doing good from both parties.
People want to be part of something good! And make a difference! Involve them ;-)
As the iPad date to buy gets ever so closer, so does the companies and brands that want to be connected with it...
being first should have a positive reaction! And what better magazine to make the shift to digital than Wired magazine.
I'm looking forward to trying out all the various magazines who will jump into this area, keen to see what the user
experience is like and how it will compare to print and even online experiences. I guess content will always be king though!
Tuesday, 23 February 2010
New Balance step up their digital presence with a fun project created by Mother New York, in collaboration with
Swedish film director Jesper Kouthoofd. Very Swedish art direction in the movies and a fun iPhone app which is
apparently the world’s first audio/visual alarm clock. A new movie is added everyday, there's also some nice graphs
and stats related to who's asleep and who's not... but I hope this project develops, there is a lack of interaction
and participation at the moment I feel. Nice job on the whole though ;-) Explore the project yourself...
Wednesday, 17 February 2010
Amazing development here! Blaise Aguera y Arcas is an architect at Microsoft Live Labs, architect of Seadragon,
and the co-creator of Photosynth, which you may remember being showcased on TED in 2007. Again he delivers some
WOW to the people attending TED in Long Beach, California recently!
Tuesday, 16 February 2010
Friday, 12 February 2010
What is this all about? Doesn't look like a documentary about Banksy. Is it a mockumentary about street-art...
made by Banksy, probably! Music by Geoff Barrow (Portishead) and some from Roni Size ;-)
Does anyone have any more info about this, would love to know more?
Tuesday, 9 February 2010
Those of you who have worked with digital projects/agencies for sometime, totally understand the main points
in this clip and have done for many years. What's good about this clip is all the main topics are covered and gives
insights into how the new agency (all agencies) should operate internally and how they should also steer the client
into understanding the new working ways to obtain great solutions. As the world has changed and how we function
in it also (as consumers)... the processes in creating good, engaging and unique creative must also change.
the day and mindset of vs digital has now disappeared (nearly) with traditional agencies now
understanding that technology plays a huge part in creating solutions today. But it's not the idea!!! It's a channel,
a platform or a part of the idea, adding to the creative solution and client brief or problem ;-)
Understanding is the first step into making change ;-) Seth has the solution and wise words (as usual)
Monday, 8 February 2010
Thursday, 4 February 2010
Tonight... we have a another 24:hours party with special guest from New York...
@ Marie Laveau, Hornsgatan 66, Stockholm. From 10:00PM until 03:00AM.
Some highlights from 2009 below...
Special thanks also to all our other guests and people we've played with in 2009:
Patrik Pedersen, Dj Grass, Slow Blow, Rory Phillips, Bogdan Irkük aka BULGARI, Daniel Sun & Julian3:26,
Jay Shepheard, Prins Thomas, Pete Herbert, Feed Records/Heads-Up, Aeroplane, Rune Lindbaek,
Johan & Gustav Ressle, Permanent Vacation, Jackpot, James F!@#$%^ Friedman, Yourhighness, Felix Martin,
Carl Craig, Mattias Lodding, Glass Candy & Desire, Beatfanatic, Name In Lights, DJ Strangefruit & Øyvind Morken,
Björn Torske, Mark Seven, Rimini...
And of course a super thanks to the clubs, venues and all who have come to our parties and made em' pop ;-)
Tomorrow night the new project (The Factory Club) by Peter Hook, Ben Kelly and Function One opens!
Peter Hook is still bitter about all the money he lost, but I'm sure this will be popular and seems a nice idea
to create a venue for up and coming bands. Check it out...
Tuesday, 2 February 2010
Mark Denton and Seth Watkins co-directed this charming film to remind people that the
2009 Creative Circle Annual is ready and available to anyone interested in owning a copy.
See if you can list all the classic ad references, there is quite a few award winners!
- ► 2012 (20)
- ► 2011 (42)
- Paul Rand - Logo Thoughts & Tribulations
- Best Buy - E-Cycle
- Adobe & Wired - Digital Magazine
- New Balance - 365 Project / iPhone App
- NIKE: THE HUMAN CHAIN
- TED - Augmented Reality Maps
- Parkour Flipbook Animation
- A test using post.ly
- BANKSY - Exit Through The Gift Shop
- R.I.P - Alexander McQueen
- CAT London 2009: The New Creative Rock Stars
- Google Parisian Love 2010 Super Bowl XLIV Ad
- 24:HRS feat. EAMON HARKIN (NYC) + 2009 highlights....
- SHIT HOT - DIY Style Music Video
- FAC251 - The Hacienda 2
- Spot your Adland favourites
- ▼ February (16)
- ► 2009 (137)