Sunday 28 March 2010
Wednesday 24 March 2010
Tuesday 23 March 2010
Friday 19 March 2010
Adidas Originals: Womens LookBook 2010
This is a smart way to reach people virally with your products! A little different from most fashion promo videos.
But why can't you click through to the adidas page with the product info and explore them more?
And why doesn't the YouTube version also have such a product click through feature? Surely you would reach more
people and continue the experience...
All in all a good idea which just needs a little more development and continuation, but then again maybe there is
some reason for not going all the way? I'm sure this type of thing will become quite standard soon, my mind starts
jumping how I could adapt this to some of the brands I work with, but make better ;-) Thanks adidas!
VIV Mag: iPad Interactive Magazine
Wow! This is the shape of things to come!
Check out the first VIV Mag Interactive Feature Spread - iPad Demo here...
Wednesday 17 March 2010
NEW Volkswagen iPhone app - Think Blue. Challenge
After the success of the previous Volkswagen GTI racing iPhone app, comes this one for the Polo, with a focus on
car efficiency this time, or rather how efficient you are as a driver... how bad do you drive? How can you save petrol etc?
I doubt this app will have the same amount of downloads though, we're see who wants to drive efficiently...
I may end up eating my words... gonna check it out now for playability :-)
But it will bring attention to one of the main assets of the car. And all cars soon I'm sure!
Previous app case below...
Tuesday 9 March 2010
Friday 5 March 2010
Penguin's Upcoming iPad Books
via youtube.com
Go Penguin! Heritage brand (publisher) really adopting technology ;-)
Kids will never want to see a traditional book ever again and bedtime stories...
will be a whole different event! How will they fall asleep if they are interacting?
Really looking forward to this type of user experience though :-)
Monday 1 March 2010
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