FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday 13 December 2011

Ice Cube Celebrates The Eames



The film is part of a series created by TBWA Chiat Day in LA for Pacific Standard Time,
a project by a collective of art institutes in Southern California that aims to celebrate the influence
that artists from the area have had on popular culture.

Wednesday 7 December 2011

Siri - Potential Hacked

Siri Adjusts the Room Temperature


Siri Starts a Car


Siri Sets the Mood


Siri Controls Your TV


Siri Can Do Anything


Siri Can Go Anywhere (See also: Siri Can Do Anything)


 via theatlanticwire.com

Monday 7 November 2011

Sound - by Soundcloud



Sound often plays second fiddle to visuals, try closing your eyes more often in daytime activities,
but maybe not when cooking or driving though.

Thursday 6 October 2011

Steve Jobs - The Documentary



Before that famous book comes out in November, check out this insightful documentary.
RIP - you will be surely very missed on many levels, you have been an inspirational visionary
that will go down in history with legendary status! Thank you for the tools, thank you for the inspiration!

Friday 9 September 2011

I Am The Suit - 101



The new direction for the French Connection AW11 advertising has a nice fresh approach 
in it's art direction and communication and should help raise the brand profile again.


One interesting part to this campaign, is where the creative has come from. The new UK
based agency 101 started up their shop in January 2011 and is essentially a breakaway
from Fallon London. The creative team is responsible for era-defining campaigns including
Sony's "Balls" and Cadbury's "Gorilla" and Eyebrows."
Expectations are high!
http://www.101london.co.uk/






More clips on the French Connection YouTube channel ;-)

Thursday 1 September 2011

Sexy Fingers




























One way to engage people and draw attention / awareness to a heavy, important issues is...
MAKE IT FUN!!! Add simplicity and good interaction (a game maybe) and you should have a winner.

In this new AIDS campaign for Rapid HIV testing, the message is simple;
one finger is enough to play, but also to get tested for HIV.

Check it out and try the game, it's harder than it looks!

SITE HERE...



Tuesday 23 August 2011

Supreme 2011 Fall/Winter Campaign Video



Supreme go for classic guerilla advertising in their 2011 Fall/Winter campaign.

Monday 15 August 2011

The Antics Roadshow



An hour-long special made by Banksy charting the history of behaving badly.

Friday 5 August 2011

Don't Hug Me I'm Scared (Creativity)

A THIS IS IT film.
Directed by Becky Sloan & Joseph Pelling

Via: Oskar

Monday 27 June 2011

Future Advertising and Virtual Stores



The future could look a lot like this! Give it a year or two ;-)

Thursday 9 June 2011

Putting the "super" in Australian beer...

Something for everyone in this new TVC for Lion Nathan's Hahn SuperDry beer.
Shot by Emmy-winning director Tom Kuntz.

Tuesday 31 May 2011

Figures - Velo (Music Video)

Music videos are rarely this up close and personal.
Some lovely cinematography and editing here from breakthrough band, Figures.
Created by Chris Tirrell & ENTWURF
entwurf.co.uk

Monday 30 May 2011

Sooyeon Lee by Matthew Donaldson

Graphically brillant!!! Love that art direction!

Tuesday 24 May 2011

Aaron Koblin: Artfully visualizing our humanity

Aaron Koblin is the bridge between creativity and data.
If you know his work, nothing new here, except he's presenting it at TED!
His work and data visualization is set to become much more relevant in the
next few years, humanizing data and creating more sense through storytelling.

Tuesday 17 May 2011

ROME: WebGL: The Technology Behind '3 Dreams of Black'

The future of the music video. More tech advances by Aaron Koblin ;-)

Tuesday 26 April 2011

Hovering Art Directors

Media_http25mediatumb_jdvjg

Gonna submit my extensive batch I think!

RAINCAMPAIGN SEA LIFE

Maybe not the right on street guerilla campaign for all countries,
but in the Netherlands it rains over 240 days of the year ;-)

Thursday 21 April 2011

Don't forget about Japan!!!




























TBWA London are behind this lovely designer Easter Egg concept. Japan still needs a lot of help, even if not
maybe front page news anymore. The effects have hit many industries worldwide and delayed the iPhone 5 :-(
But the most important thing is that help and aid continues, don't forget to help Japan rebuild!




http://www.eastern-eggs.com/

Monday 18 April 2011

Stussy x Ransom by adidas Originals "Plain CS Stussy"

The Ransom by adidas Originals collection continues.
New addition - the Plain CS Stussy, a collaboration with um, yes Stussy.

Thursday 14 April 2011

Music Video Challenge - New Directors's Showcase



This year, as part of The Saatchi & Saatchi New Directors' Showcase at the Cannes Lions International Festival
of Creativity, Saatchi & Saatchi partners with Vimeo and Moby to discover 
yet another unique filmmaking talent,
with a Music Video Challenge.

The brief is simple: interpret and bring to life the idea of 'Hello, Future' in the form of a fantastic music video
for one of Moby's tracks from his new album, 'Destroyed'.

The winner will be announced and their video screened at this year's New Directors' Showcase in Cannes,
as well as on the Vimeo site. Historically, many featured directors in the Showcase have gone on to seriously
successful careers: Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher,
Danny Kleinman and Jonathan Glazer included. No pressure.


Friday 8 April 2011

Fight For Your Right - Revisited

They're back!!! But look a little different these days.
New album May 3rd ;-) The short movie was shot by Adam Yauch, aka MCA.

Friday 1 April 2011

Chromercise

Media_httpwwwchromerc_gfymv

Check out the new Google Chrome ad campaign...
continuing their more humanistic approach and move away from tech driven communication.


Thursday 17 March 2011

Micro-blogging - via twitter




There seems to be less time these days to write huge insightful blog posts :-(
But you can always catch more creative and inspiring links from me 
via twitter...


Friday 11 March 2011

Ikea on your desktop

Media_httpcreativerev_vbaze

A desktop app that allows you to organise your computer on Ikea shelves,
the folders are also Ikea products.

A great idea from Laboratory Ideas, based in Hungry.

Downloaded from Ikea sites in Hungary, Slovakia and the Czech Republic.

Thursday 10 March 2011

Volkswagen - Test Drive in Print Ad

I haven't tried this, but if the app and experience works well, it's a winner.
There have been some good cases recently of print & digital integration...
this is a good mix of engagement, involvement, experience and a bit of fun ;-)

Tuesday 8 March 2011

Wednesday 23 February 2011

BANKSY - LA hit, but will he win an Oscar?






Banksy is up for an Oscar this year for his documentary 'Exit Through The Gift Shop' and for the last couple of
weeks new street art pieces have been popping up all over LA. There is much speculation about his appearance to
the event on Sunday. I think he won't turn up, will he do a stunt if he wins, hopefully. Will he win? Probably not...
I hope so but I think it will go to this film below. Anyway the Banksy documentary is great, even if it is mockumentary.



Monday 21 February 2011

The Life in a Day - Touchscreen Gallery

If you missed the amazing documentary 'The Life in a Day' you may be able to find it somewhere online.
It's well worth a watch from a filmmaking point of view, with honest and humanistic insight into the world we live in.
Ridley Scott is behind it and to cut a long story short, it's 80,000 clips (45000 hours) of footage cut into a 90-minute
fly on the wall documentary (shot by the people) about everyday people and their life. The best bits make it into the
movie. You can hear Ridley speak about the project in the clip at the bottom of this post.

From a digital data, information tech point of view, I think what these guys have done below is very cool!






Wednesday 16 February 2011

Pink Ponies - A Case Study



Fully integrated campaign ;-)

John Cleese - Creativity!!!



Disruptive funny man and original innovative thinker, John Cleese shares his thoughts and processes on creativity ;-)

Monday 14 February 2011

Mulberry - Love Blossoms (Valentines Card)


















































There are plenty of cheesy online digital cards to send to your loved one today, but probably none as
lovely as these specially animated ones created by Daniel Brown for leather heritage brand Mulberry.

WARNING, they might expect a bag as well, and take this digital card as some type of clue.
Which would be a great clue if you do have a bag, online / offline integration ;-)

Thursday 10 February 2011

The Most Expensive Indian Film Ever!



What it lacks in story it seems to make up for in comedy action. Has anyone seen this film?

The Future of Art - an immediated autodocumentary


























The Future of Art from KS12 on Vimeo.

Art is often a reaction to the world we live in and as the world around us is shifting, not just in terms of technology
but also within behaviour, it's really exciting to see how the art world is embracing and experimenting within it.
Not that artists are new to embracing technology, but there are much more possibilities opening up. It's interesting to
see how these individual perceptions and technologies are illustrated and explored within the art world.
Art often influences the advertising world (amongst other fields) due to style, original techniques and thinking,
I look forward to seeing more artistic reactions to the behavioral shifts to the world we are currently moving more into.
On the other hand, I like my classics so I imagine that original thinking and simplicity will be most influential to me.
One of the best things about art is that it's open to interpretation.

This is a great little documentary that doesn't try to answer all the questions, but rather bring them to the table.
A lot of great and influential speakers/artists in there as well ;-)
I'm not sure if I totally agree with Aaron Koblin and his opening line about time, maybe he has more time than most?

Wednesday 9 February 2011

Back to blog...



































Well it's been sometime since my last blog post! After a lovely extended Xmas and New Year holiday in Morocco...
we're well into 2011 now, it's almost like there wasn't any holiday or even a 2010. Where does the time go?
But being busy is a good thing ;-)

Thanks to all my readers/viewers in the world. The most interesting thing I've found is that I now have more
visitors from Australia, jumping up to number 2, below the US but just ahead of Sweden and the UK. Thanks Oz!

During my time away from blogging I've immersed myself in a lot of reading, 2010 in reflection and all the
fantastic predictions for 2011 and beyond. In January social media was ablaze with brands, forums and individuals
sharing and blogging like crazy. I decided to take the opposite approach and let everyone try and shout over each other...
opting to look for my own 2011, based on where we've been, 2010, industry innovations, social and people shifts... etc.

Mico-blogging has also sucked me in more, my iPad makes it a much easier way to view content faster and keep
informed, since July last year my UX with the device has shifted (tablets will change behavior a lot, but in time)
but my Read It Later apps have come more into play, resulting in a good way to store links but making it harder
to finish longer articles :-( I hope to reverse this habit this year, somehow.

2011
Apart from reading up on many different subjects lately, I've been rather busy with work projects and private
projects, some of which I will showcase here in the next few months.
And, as well as focusing on all the new creative inspiration and innovation stuff (as usual), I'll also be revisiting
and clearing out my blog folder (the vast collection of planned but never realized links) from over the years, to then
post the most creative, interesting and still valid things.
If time is on my side, or even not, I will endeavor to post more, realising the personal value of a blog again...
remembering why I originally started to blog, with or without visitors.

Anyway enough about me, check out this cool vid from London NYE...



When I first saw this after the holidays, my first impressions were...

1) Wow! Amazing! I miss London (well sometimes maybe)
2) WTF, 10 minutes of fireworks! Why didn't they give the money to charity or something/someone in more need?
3) Well, London and the UK are in need. After the hard y€ar or so, everyone can do with cheering up right?
Plus, this works as a great PR tool for the city of London, keeping it on the world map. The 2012 Olympics are just
round the corner, London needs those tourists!

Have a great 2011, more posts coming, speak soon ;-)

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