On Tuesday last week, advertising great Paul Arden sadly died after a long illness.
As executive creative director at Saatchi & Saatchi during its heyday, Arden helped create some classic
ads for clients such as British Airways and Silk Cut. In his latter years he made a name for himself as
a writer with books such as, It's Not How Good You Are, It's How Good You Want To Be and his second
book, Whatever You Think, Think The Opposite (both are must reads)
A true maverick who will be sadly missed within the advertising industry and beyond!
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