FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 30 June 2008

CUSTOMIZE / PERSONALIZE - Nike PhotoiD




Nike add more flexibility to there iD project with this little gem of an idea.
Take a pic of any image where you like the colours, MMS it to NikeiD...
they match the 2 most dominant colours to their palette and send you back
a link with your sneaker overlaid the image which inspired it. 
This concept was developed with AKQA... akqa.com/nikephotoid

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