I Am The Suit - 101

The new direction for the French Connection AW11 advertising has a nice fresh approach 
in it's art direction and communication and should help raise the brand profile again.


One interesting part to this campaign, is where the creative has come from. The new UK
based agency 101 started up their shop in January 2011 and is essentially a breakaway
from Fallon London. The creative team is responsible for era-defining campaigns including
Sony's "Balls" and Cadbury's "Gorilla" and Eyebrows."
Expectations are high!
http://www.101london.co.uk/






More clips on the French Connection YouTube channel ;-)

Sexy Fingers

One way to engage people and draw attention / awareness to a heavy, important issues is...
MAKE IT FUN!!! Add simplicity and good interaction (a game maybe) and you should have a winner.

In this new AIDS campaign for Rapid HIV testing, the message is simple;
one finger is enough to play, but also to get tested for HIV.

Check it out and try the game, it's harder than it looks!

SITE HERE...