I Am The Suit - 101

The new direction for the French Connection AW11 advertising has a nice fresh approach 
in it's art direction and communication and should help raise the brand profile again.


One interesting part to this campaign, is where the creative has come from. The new UK
based agency 101 started up their shop in January 2011 and is essentially a breakaway
from Fallon London. The creative team is responsible for era-defining campaigns including
Sony's "Balls" and Cadbury's "Gorilla" and Eyebrows."
Expectations are high!
http://www.101london.co.uk/






More clips on the French Connection YouTube channel ;-)

Putting the "super" in Australian beer...

via youtube.com

Something for everyone in this new TVC for Lion Nathan's Hahn SuperDry beer.
Shot by Emmy-winning director Tom Kuntz.

Tropicana - Energie Naturelle

Pot Noodle - CHAV Xmas Dinner

A different spin on Christmas dinner, directed at CHAVS. Spot by AKQA.

Jona Lewie for IKEA

via youtube.com

I've always liked this track by Jona Lewie and this is a nice collab / connection
for IKEA, but it's destroyed the track for me :-( bringing it to the mainstream.

BUT... You'll (STILL) Always Find Me In The Kitchen At Parties!!!

Nike & Foot Locker - I Am The Rules

via youtube.com

Some striking Art Direction here for the exclusive new Air Max 90 colourway.

French Connection - This Is The Man

Building on their Spring/Summer campaign, French Connection continue to support the death of the metrosexual with these spots referencing Jørgen Leth's 1967 short film The Perfect Human. Tomato's Dirk van Dooren worked on the original concept with Fallon's ECD Richard Flintham. Check out the YouTube channel for the all the spots, also featuring the idiosyncrasies of The Woman.

Coke Burn "Ride"

“All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to

find that it was vanity; but the dreamers of the day are dangerous men, for they may act their dream with open eyes,

to make it possible.”

Thomas Edward Lawrence.

ABSOLUT LEMON DROP - Trailer feat. Ali Larter

This looks interesting, tapping into the B-movie Grind House style, should coincide with Machete...

Canal+... The Closet

via youtube.com

Forgot about this ad from the end of last year... this has to win a Cannes Lion...

Oui?

Posted via web from Greg's posterous

New Honda ad - Everything We Do Goes Into Everything We Do

via creativereview.co.uk

New Honda Civic ad. Really nice editing and remixing, I like the payoff copy...
'everything we do goes into everything we do'. Style over message maybe, but it works ;-)

Definitely sells a Civic, if you're in the market for a small car!

Posted via web from Greg's posterous

PETER SAVILLE - Optical Advertising

Peter Saville turns his eye to safety on roads in this co-directed spot for Transport For London. Through M&C Saatchi.

Not known for moving image this is a great spot which is defiantly disruptive, even though it was made over a year ago.

More info via CR...

T-MOBILE - Life's For Sharing... continued

With the success of the T-Mobile guerilla TV spot at the start of the year (see previous post here) T-Mobile have

continued with an onslaught of spots featuring celebrities doing that dance. Most being a bit cheesy for my taste but

I guess they appeal to certain different audiences within the commercial markets. This one above on the other hand

appeals to a totally different generation and scene ;-) Will it work to appeal to so many though? Yes probably!

AP - Raise The Heat

Remember it's Valentines Day tomorrow ;-) and Agent Provocateur raise the heat in this new spot. For maximum impact

this feels a little more targeted to the lad mag readers. I hope all their campaigns don't start to take this direction...

or do it? Also check out their new blog, full of insight and influence, lovely!

NEW - A glass and a half full production...

After the success of Gorilla, Fallon must be able to get away with anything they want?

This new spot may not be as impactful, but it's still entertaining, engaging and will get people talking.

I also think it will have a huge playground appeal, which is a must when selling chocolate :-)

And if you haven't seen them, check out some of the Gorilla remixes...

THE RETURN OF TYPE - Welcome Back

Not that type ever went away, but over the last few years we've seen a trend in interesting or minimal beauty shots

and raw illustrations taking centre stage (as the pull) with smooth minimal typography as pay-off. 2008 has really

seen an increase of self-initiated (mostly online) type projects, music-videos, illustrations etc all utilizing typography.

Of course there has been the odd commercial type driven piece here and there, but nothing like how it used to be. 

Well everything goes in circles right (but with new twists hopefully) and mid last year we saw the real return of type

back into editoral, with the magazine... Very Elle, designed by Non-Format. 

Remember the work of Neville Brody for The Face magazine in the 80s, or David Carson for Raygun in the 90s,

Tomato, Frost design etc, will it go this far? How will it be done online if at all? 

Something I do believe is that type will start to become the pull again, or more focus will be on type that illustrates...
within more commercial communication, design and advertising. Check this new TV commercial, by legendary
typographer/designer Jonathan Barnbrook, through Grey London.

There is also always the fact that budgets have been cut (goodbye expensive photo-shoots etc) and what better 
way to communicate as a result than with strong copy and typography? The new twists or innovative ideas will
stand out and be the winners.

SAVE TANGO - Brave Approach

Throughout the 1990s and early 2000s Tango changed advertising forever with their quirky TV ads. In the current

climate where less and less people are drinking carbonated soft drinks, opting for smoothies, water and more healthier

beverages... how should a brand answer the problem? Well most brands have either brought out a health drink with fresh fruit,

or changed their positioning with new logos and approach. Tango on the other hand know of their huge fan base in the

UK, how they touched people with the ads that became cult classics, so they have gone for an obvious but brave response, 

all in Tango stylee. If you have heritage, use it! Check out the campaign... 

See more classics on YouTube, here is a couple of of the more later gems...

MAKE SPENDING FUN

In these dark times brands need to focus on concepts like fun and happiness, or relate spending to fun times in

someway. It will remind people of the good times :-) building a stronger connection with the consumer...

You know an ad is impactful and has touched people somehow when it has a spoof...

HONDA - Pushing Fun Ideas

Honda have been leading the brands about ideas way of communication for sometime now. I like the fact that

they're continuing to push the ideas in honest ways, their last few ads have been more like a behind the scenes, or

created in a making of execution and style. It's this honesty and emphasis on experimenting with fun ideas, attaching

themselves to concepts which make them stand out. In this one they are also creating something fun for the public 

to enjoy and experience. More content on the YouTube page, Honda Musical Road...

POWER - adidas Football Ad

Great new ad/viral for adidas football. Raw, honest and simple!