Apple - authentic by design

A nice branding intro animation kicked off the Apple WWDC 2013 tonight. Although the
conference didn't necessarily introduce anything big that we didn't know was coming,  
this statement gets to the roots of the Apple brand and why they do what they do.  
The reinforcement of brand message sets them apart from the others, for me anyway! 


The move from user experience to human experience is something which has been
slowly maturing in the last year or so. We're set to hear a lot more from brands aliening
themselves to the values and interests of people, hopefully!

Jon Hopkins - Vessel (Four Tet Remix)

Directed & produced by: Bison. And the process...

BISON: "We'd been looking into an old 3D technique called "Anaglyph", which is the familiar red and cyan version of 3d
that you used to get on the back of cereal boxes. The more we looked at various images that used this technique, the more
we fell in love with the colours and decided that they should drive the aesthetic of the piece. In particular, we were
intrigued as to what might happen if the two images were from drastically different sources.

"The song is full of light and shade; with euphoric melodies and skipping glitchy beats. It seemed to us that themes of
'duality' ran through both the song and our visual idea.

"We took those themes to our stylist, Justine Josephs who, along with our make-up artist Sally Marshall, created two
opposing looks for our dancer, Claire Meehan. We spent a single day shooting in a South East London studio with Chris
Nunn behind the camera and lights.

"Finally came the edit and post-production process: We locked ourselves in the studio for 2 weeks working with After
Effects. The process was pretty organic; we spent a week or so playing with the footage, developing different ideas and
techniques, and then spent a further week moulding the disparate pieces into a solid video that ebbed and flowed in the
right places."

Nike & Foot Locker - I Am The Rules

via youtube.com

Some striking Art Direction here for the exclusive new Air Max 90 colourway.

Coke Burn "Ride"

“All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to

find that it was vanity; but the dreamers of the day are dangerous men, for they may act their dream with open eyes,

to make it possible.”

Thomas Edward Lawrence.

Jonas & François - Audio Bullys Music Video

Jonas & François tap into sneaker appeal with their typographic style.

Google Chrome Speed Tests - SPEED

You may remember the Google Chrome tests from the end of last year? SEE HERE...

Well now there are some new ones, this time with a focus on speed...

The making of...

It's been a real trend of the last year or so to make advertising more transparent by showing how things are made, in

the actual ad itself. This trend I see appearing more and more everyday, which I personally don't have a problem with,

due to brand transparency. But generally it does start to be a formated idea :-(

But in the case above, Google Chrome Speed Tests are tests! So it really fits in the concept to have how it's done

and a more behind the scenes look. This also makes a usually very technology based product much more humanistic

and interesting and appealing to a wider audience. Great job!!!

More info on how fast it is HERE...

Massive Attack - Saturday Come Slow [HD]

Massive Attack use the promo art form, not just as a music video, but as a way to draw attention to Music Torture.

Go sign up to the petition zero db (against music torture) http://www.zerodb.org/

New Balance - 365 Project / iPhone App

New Balance step up their digital presence with a fun project created by Mother New York, in collaboration with

Swedish film director Jesper Kouthoofd. Very Swedish art direction in the movies and a fun iPhone app which is

apparently the world’s first audio/visual alarm clock. A new movie is added everyday, there's also some nice graphs

and stats related to who's asleep and who's not... but I hope this project develops, there is a lack of interaction

and participation at the moment I feel. Nice job on the whole though ;-) Explore the project yourself...

NIKE: THE HUMAN CHAIN

Wieden+Kennedy create this new ad for Nike, reinforcing what Nike ads stand for: Simple, engaging, emotional,

and with this message, motivational!

Director: Brian Beletic

Fallon - BBC Radio 4

I was back in the UK last weekend and these beautifully shot ads are doing the rounds at the moment.

Different for Fallon, reminds a lot of the Jonathan Glazer ads for Guinness or some sequences in Sexy Beast.

These ads have been directed by WIZ though, with post-production by The Mill, great job!

Massive Attack - Paradise Circus (Unofficial Video)

The new Massive Attack album, titled Heligoland is released on February 8th. I'm not sure if it will have the impact of

previous albums but it's really great to have Daddy G back. Guest vocalists include: Martina Topley Bird,

Damon Albarn and long time collaborator Horace Andy, to name a few.

This is NOT the official video above, but the first single off the album set to the movie The Fall by Tarsem Singh.

Great simple visuals that work so well with the track! This track will be everywhere when released I'm sure...

it's currently getting a lot of air play.

The official video is of course a little more controversial, which I doubt will make it to air on MTV...

See it here...

NOT SAFE FOR WORK as contains graphic footage, including 1973's - The Devil In Miss Jones.

Google Chrome - The Features ad + BTS Making

Google have made their most ambitious 'how to use' or 'the features' movie to date. I'm not sure if this is as easy

to understand as their other product and application demos or ads, but it is definitely more entertaining.

Everything shot in real-time sequences with a story for each feature, even the music is live and not overlaid.

Not a new style in advertising or film making, but a brave move for a tech company, it feels a little more humanistic

which is a good thing. If you like Mouse Trap, The Goonies or Michel Grondy, you're be into this I think ;-)

Playgrounds Festival 2009 Titles

via behance.net

Will I ever get bored of slow-motion visuals? A stunning mix and edit here!

Playgrounds is a two-day festival in Tilburg, the Netherlands, where you can see the best digital audiovisual

art in the world, such as music videos, animations, commercials, character design, VFX and games.

Posted via web from Greg's posterous

Projections - The Dark Room

via youtube.com

Amazing projections by The Dark Room, for the secret Kimberly Festival (UK)

Posted via web from Greg's posterous

Dizzee Rascal x Ben Drury x Nike - AM90 Promo

Had to post this, as work from Ben Drury is quite scarce these days! Love his stuff, stemming back to Mo' Wax.

Today, Nike Sportswear and Mercury Music Prize winning recording artist Dizzee Rascal will release the very

special, and strictly limited, Nike Air Max 90 “Tongue N’ Cheek” sneaker. The shoe has been created in a special

partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury.

More via hypebeast...

IMMERSION / PLAYFACE - Gaming Emotion

Came across this beautifully shot movie above by photographer Robbie Cooper today. Gives a lovely pure yet

raw look at how kids faces appear and their emotions while playing video games. It reminded me of the resent

campaign for Sony PS3 Japan, Playface below, more glossy and obviously not as raw... but still shot and lighted

beautifully by Timothy Saccenti. Who over the last few years has made a fluid transformation from underground

music photographer to shorts/promo director and now into the world of advertising. Watch out for him in the near future!

Not such an original idea (I've even pitched this concept to a couple of clients) but both clips are great in their own

right... mainly due to the emotional concept and direction. It's a great example of advertising being inspired by art and

humanistic, natural effects due to the product and experience. But Sony should have gone for the raw approach ;-)

BEAUTIFUL - Ólafur Arnalds Music Video

I've had a huge interest for half my life in mixing sound to visuals, by where the sound creates the visuals.

Over the years there has been various things like this that has popped up, but none so simply beautiful as this.

I would love to know if there is science and math behind this, relating to colour, key and cords? As technology

advances it won't be long until we get this style of effects in the iTunes visualizer, I hope ;-)

Directed by Esteban Diácono

Sorry I'm Late - Tomas Mankovsky

Tomas Mankovsky (formally of Fallon London) has created this lovely piece of stop-motion. Watch out Pes!

PHILIPS - A Moment In Time.

A short film from Adam Berg and Stink Digital, for the launch of Philips Cinema 21:9 LCD TV. Visit here.

Advertising Agency: Tribal DDB, Amsterdam, Netherlands.

Cool how they have integrated the making of into the experience. I'm sold!

FEVER RAY - Music Video

Following on from my post in December, here is the first video from Fever Ray (Karin Dreijer Andersson of the Knife)

Dark, moody and odd, this engaging video fits really well with the music. If I Had A Heart, directed by Andreas Nilsson. 

I'm looking forward to hearing the whole album due to be released in March.