FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 16 December 2009

Google Chrome - The Features ad + BTS Making

Google have made their most ambitious 'how to use' or 'the features' movie to date. I'm not sure if this is as easy
to understand as their other product and application demos or ads, but it is definitely more entertaining.
Everything shot in real-time sequences with a story for each feature, even the music is live and not overlaid.
Not a new style in advertising or film making, but a brave move for a tech company, it feels a little more humanistic
which is a good thing. If you like Mouse Trap, The Goonies or Michel Grondy, you're be into this I think ;-)

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