FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday 20 September 2010

Abby Road LIVE feed...






























Watch tourists and fans bring chaos to North London traffic...
http://www.abbeyroad.com/visit

This is a nice simple way to promote a landmark or business... if you have heritage use it and involve people.
The clever thing here is that people were already there doing it, this live feed lets us join in on their fun.

You don't have to wait long until 4 people try to replicate that famous album cover.

Tuesday 14 September 2010

Jon Hopkins - Vessel (Four Tet Remix)



Directed & produced by: Bison. And the process...

BISON: "We'd been looking into an old 3D technique called "Anaglyph", which is the familiar red and cyan version of 3d
that you used to get on the back of cereal boxes. The more we looked at various images that used this technique, the more
we fell in love with the colours and decided that they should drive the aesthetic of the piece. In particular, we were
intrigued as to what might happen if the two images were from drastically different sources.

"The song is full of light and shade; with euphoric melodies and skipping glitchy beats. It seemed to us that themes of

'duality' ran through both the song and our visual idea.

"We took those themes to our stylist, Justine Josephs who, along with our make-up artist Sally Marshall, created two

opposing looks for our dancer, Claire Meehan. We spent a single day shooting in a South East London studio with Chris
Nunn behind the camera and lights.

"Finally came the edit and post-production process: We locked ourselves in the studio for 2 weeks working with After

Effects. The process was pretty organic; we spent a week or so playing with the footage, developing different ideas and
techniques, and then spent a further week moulding the disparate pieces into a solid video that ebbed and flowed in the
right places."

Friday 10 September 2010

Being a Dickhead's Cool - London Edition



Pure genius! Try doing your own city version... could be a great album altogether ;-)

Thursday 9 September 2010

H&M - Lanvin Collaboration (BTS)



H&M do what they do best... collaboration. More info and story here...

Aeroplane - Superstar (official video)



Nice engaging art direction here for the new Aeroplane single released next week, slightly reminiscent of the
Red Hot Chilly Peppers - Can't Stop, video directed by Mark Romanek. Or MTV's - become a idents maker
(see below)... both playing with randomness to engage.

Musically it's a real shame that over the last 2 years or so the direction has gone down a more commercial standard
route, the first few singles and remixes were really unique and standout... guess that's 1 reason why Stephen has now
left the duo. But different strokes for different folks I guess.


The XX - Win The Mercury Prize



The XX win the prestigious Mercury Music Prize 2010. Maybe obvious but still very well deserved ;-)
Previous winners of the prize consist of some of the best UK artist albums over of the last 20 years, so they can
now expect their record sales to jump and the added pressure to deliver that tricky second album.

ABSOLUT LEMON DROP featuring Ali Larter


The Absolut Lemon Drop short B-Movie is now released, directed by Traktor.

Wednesday 1 September 2010

Peter Saville Designs New England Shirt

Let's hope it makes them play better than they did in the World Cup ;-)
The team will be wearing the new home shirt for their match against Bulgaria on September 3.

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