FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday 15 December 2010

Pot Noodle - CHAV Xmas Dinner


A different spin on Christmas dinner, directed at CHAVS. Spot by AKQA.

Friday 10 December 2010

Disney - 100 Million+ Page Likes on Facebook



In September 2009 I gave a presentation where I talked about the rise of Disney and the vision Walt Disney had.
I've talked about this subject before on this blog, how and why the brand has been so successful throughout the
years. Back in September 2009 it was even more relative, somehow it all connects to the milestone hit last weekend.

See older blog post HERE...

Yes Disney may have more than 200 official brand, property and character pages today...
But maybe this is something other brands with many products can research and learn from.

Monday 8 November 2010

THE ABSOLUT ART COLLECTION


WOW! Really looking forward to seeing this collection...
even though it won't be ready until 2012 :-(

Thursday 4 November 2010

INFLUENCERS (FULL VERSION)

When I saw the trailer for this last month, I thought I would have to wait and
catch it at a film festival, or buy it on DVD. Nice to now see it so quickly ;-)

Looking forward to seeing more clips, seems this could be much longer...
A full documentary would be nice :-)

Tuesday 26 October 2010

Kanye West - Runaway (34 minutes of epic)






































Kanye West, love his music or hate it... I really like the fact that not only is he pushing himself musically
but visually as well. Not anything new within the history of music, but within his genre he really stands out a lot
with a more artistic approach, which over time has seen his profile grow and should keep him relevant for longer.

Caught this YouTube clip this morning, it was on 645,291 views, tonight it's jumped to 1,647,977!
With Gaga reaching 1 billion YouTube views, these type of big (pop) numbers are something to get used to.

This epic visual opera definitely beats the usual bling approach! Directed by Kanye, written by Hype Williams.

Wednesday 13 October 2010

Influencers - Documentary Trailer


PES - Curates YouTube Homepage



Into animation and film? Check out Youtube tips and highlights from master stop-frame animator PES...

Die Antwoord - Evil Boy (Explicit Version) NEW VIDEO + Album Release



Over the last year or so Die Antwoord have taken over the interweb with their DIY attitude and style.
During the summer the South African outfit hit the US playing Coachella, resulting in an even bigger fan base.
Now comes the latest shock value video... Evil Boy, with the debut album released today titled $0$.
Expect to here a lot more about this lot!!! Even if you don't like the music, they got the right formula!!!

If you haven't seen or heard them before there's plenty of interviews worth a watch on YouTube.
The early videos, check em' out below...







































The album $O$ is now on Spotify ;-)

Tuesday 12 October 2010

Jona Lewie for IKEA

I've always liked this track by Jona Lewie and this is a nice collab / connection
for IKEA, but it's destroyed the track for me :-( bringing it to the mainstream.

BUT... You'll (STILL) Always Find Me In The Kitchen At Parties!!!

Wednesday 6 October 2010

Google Goggles (Update) iPhone App

A taste of the future and things to come.
This will develop into something great... either by Google or someone else.
But it still has a big wow factor if you think about the technology ;-)

Monday 20 September 2010

Abby Road LIVE feed...






























Watch tourists and fans bring chaos to North London traffic...
http://www.abbeyroad.com/visit

This is a nice simple way to promote a landmark or business... if you have heritage use it and involve people.
The clever thing here is that people were already there doing it, this live feed lets us join in on their fun.

You don't have to wait long until 4 people try to replicate that famous album cover.

Tuesday 14 September 2010

Jon Hopkins - Vessel (Four Tet Remix)



Directed & produced by: Bison. And the process...

BISON: "We'd been looking into an old 3D technique called "Anaglyph", which is the familiar red and cyan version of 3d
that you used to get on the back of cereal boxes. The more we looked at various images that used this technique, the more
we fell in love with the colours and decided that they should drive the aesthetic of the piece. In particular, we were
intrigued as to what might happen if the two images were from drastically different sources.

"The song is full of light and shade; with euphoric melodies and skipping glitchy beats. It seemed to us that themes of

'duality' ran through both the song and our visual idea.

"We took those themes to our stylist, Justine Josephs who, along with our make-up artist Sally Marshall, created two

opposing looks for our dancer, Claire Meehan. We spent a single day shooting in a South East London studio with Chris
Nunn behind the camera and lights.

"Finally came the edit and post-production process: We locked ourselves in the studio for 2 weeks working with After

Effects. The process was pretty organic; we spent a week or so playing with the footage, developing different ideas and
techniques, and then spent a further week moulding the disparate pieces into a solid video that ebbed and flowed in the
right places."

Friday 10 September 2010

Being a Dickhead's Cool - London Edition



Pure genius! Try doing your own city version... could be a great album altogether ;-)

Thursday 9 September 2010

H&M - Lanvin Collaboration (BTS)



H&M do what they do best... collaboration. More info and story here...

Aeroplane - Superstar (official video)



Nice engaging art direction here for the new Aeroplane single released next week, slightly reminiscent of the
Red Hot Chilly Peppers - Can't Stop, video directed by Mark Romanek. Or MTV's - become a idents maker
(see below)... both playing with randomness to engage.

Musically it's a real shame that over the last 2 years or so the direction has gone down a more commercial standard
route, the first few singles and remixes were really unique and standout... guess that's 1 reason why Stephen has now
left the duo. But different strokes for different folks I guess.


The XX - Win The Mercury Prize



The XX win the prestigious Mercury Music Prize 2010. Maybe obvious but still very well deserved ;-)
Previous winners of the prize consist of some of the best UK artist albums over of the last 20 years, so they can
now expect their record sales to jump and the added pressure to deliver that tricky second album.

ABSOLUT LEMON DROP featuring Ali Larter


The Absolut Lemon Drop short B-Movie is now released, directed by Traktor.

Wednesday 1 September 2010

Peter Saville Designs New England Shirt

Let's hope it makes them play better than they did in the World Cup ;-)
The team will be wearing the new home shirt for their match against Bulgaria on September 3.

Tuesday 31 August 2010

Nike & Foot Locker - I Am The Rules

Some striking Art Direction here for the exclusive new Air Max 90 colourway.

Arcade Fire - The Wilderness Downtown






























Arcade Fire have always been progressive online. Knowing that most people watch music videos online, they
have again opted for a richer and more personal experience. Choreographed windows, interactive flocking,
custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome
Experiment has them all. "The Wilderness Downtown" is an interactive interpretation of Arcade Fire's song
"We Used To Wait" and was built entirely with the latest open web technologies, including HTML5 video,
audio, and canvas. MORE INFO HERE...

Tuesday 24 August 2010

French Connection - This Is The Man










Building on their Spring/Summer campaign, French Connection continue to support the death of the metrosexual with these spots referencing Jørgen Leth's 1967 short film The Perfect Human. Tomato's Dirk van Dooren worked on the original concept with Fallon's ECD Richard Flintham. Check out the YouTube channel for the all the spots, also featuring the idiosyncrasies of The Woman.

Brain Eno - Small Craft On A Milk Sea (WARP)

More info:














Friday 20 August 2010

Ogilvy Idea Shop - Brixton & East

Nice idea! For the people but the agency also gain from the people they meet.

Friday 13 August 2010

Coke Burn "Ride"


“All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to
find that it was vanity; but the dreamers of the day are dangerous men, for they may act their dream with open eyes,
to make it possible.”

Thomas Edward Lawrence.

Monday 5 July 2010

ABSOLUT LEMON DROP - Trailer feat. Ali Larter



This looks interesting, tapping into the B-movie Grind House style, should coincide with Machete...


RSA Animate - Crises of Capitalism

A collaboration between the Royial Society for the encouragement of Arts,
Manufactures and Commerce (RSA) and illustrator Andrew Park.

More HERE...

Posted via email from Greg's posterous

Thursday 10 June 2010

Tuesday 8 June 2010

Canal+... The Closet

Forgot about this ad from the end of last year... this has to win a Cannes Lion...

Oui?

Posted via web from Greg's posterous

Monday 7 June 2010

Thursday 3 June 2010

This Is Swedish Snus





A website (hub/platform) aimed at helping the USA to know all about Swedish Snus. More updates coming soon!




CREDITS:
Concept & Art Direction: Abby Norm
Digital/Online production: ACNE Production
Directors: Philip & Bez

STHLMVII - This Sunday

Speaking of Ben Drury yesterday, I'm very happy that he will be here in Stockholm this Sunday as part of STHLMVII.
It's a mix of football matches (between creative types and the cooler retail shops) here in Stockholm,
mixed with some creative guests talking about, um - creative things. All hosted by Nike Sportswear!



This will be a lot of fun I'm sure. More info HERE...

Wednesday 2 June 2010

Emoticon War: You use too many emotions!


Crazy rocks!

Wired Sells 24,000 iPad Apps in One Day


Wired magazine app has been one of the most highly anticipated of all the magazine apps, released last week...
the app has achieved record purchases. To put it into perspective... GQ has sold 57,000 copies of its iPhone and
iPad apps combined over the past six months. It makes sense though, as the core readers all have an iPad.

UNKLE - Where Did The Night Fall

I've been meaning to post this for a while. Lovely AD from Ben Drury and photographers Warren du Preez and
Nick Thornton Jones. Haven't listened the album yet but heard it's more on the raw rock, indy, psychedelia tip.






















































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