FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday 29 September 2009

I HAVE SYNTH - Do you?



Unfortunately I don't make so much music these days :-( a little here and there but usually too busy to really focus.
This new community for synth lovers is really on the money! It's rare to see such a well designed info driven
community in this type of field... but more than that this is a great way for synth lovers to connect, share and chat
about their main obsession in life! Follow on twitter as well...

I wonder if Vince Clark is in the community, probably! This clip below sounds like a great track...



Monday 28 September 2009

CANAL+ advertising



I haven't posted any print ads for a while! Just came across this nice simple execution for Canal+.

Wednesday 23 September 2009

Where are we on the social media hype cycle?



Interesting if it pans out like this! Now go fourth and show your clients and brands ;-)
Not my model BTW, it would be better designed... which I'll do if I get the time, probably around year 2-3 hopefully :-)

Monday 21 September 2009

PANTONE - For iPhone



Pantone iPhone and iPod touch app! It's like having a full Pantone Library in your pocket - PMS, Goe and Fashion +
Home colors to go. Build and share palettes, cross-reference between systems, extract colors from photos and more
for only $9.99! Learn more and download at http://www.pantone.com/iphone

Friday 18 September 2009

Dizzee Rascal x Ben Drury x Nike - AM90 Promo


Had to post this, as work from Ben Drury is quite scarce these days! Love his stuff, stemming back to Mo' Wax.

Today, Nike Sportswear and Mercury Music Prize winning recording artist Dizzee Rascal will release the very
special, and strictly limited, Nike Air Max 90 “Tongue N’ Cheek” sneaker. The shoe has been created in a special
partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury.

More via hypebeast...

Creative Director - From the North!


There is something about his ideas that would work. Well up North anyway ;-)

Wednesday 16 September 2009

24:hrs presents: Motor City Drum Ensemble (DE)



This Saturday in Stockholm we are very pleased to have one of the hottest producers at the moment joining us...
Motor City Drum Ensemble! Hailing from Stuttgart, Germany... his deep house vibe is a nod back to yesteryear with
a twist of modernist for the hip kids and forward thinking music junkies amongst us. Invitation here...

Tuesday 8 September 2009

IMMERSION / PLAYFACE - Gaming Emotion



Came across this beautifully shot movie above by photographer Robbie Cooper today. Gives a lovely pure yet
raw look at how kids faces appear and their emotions while playing video games. It reminded me of the resent
campaign for Sony PS3 Japan, Playface below, more glossy and obviously not as raw... but still shot and lighted
beautifully by Timothy Saccenti. Who over the last few years has made a fluid transformation from underground
music photographer to shorts/promo director and now into the world of advertising. Watch out for him in the near future!


Not such an original idea (I've even pitched this concept to a couple of clients) but both clips are great in their own
right... mainly due to the emotional concept and direction. It's a great example of advertising being inspired by art and
humanistic, natural effects due to the product and experience. But Sony should have gone for the raw approach ;-)

Monday 7 September 2009

Y-3 adidas - Fall / Winter 2009 collection




Y-3 always have a great digital online presence... simple, engaging and the ability to view the products in detail.
Does it need to have share options? Probably not if you want to keep something exclusive ;-)


Tuesday 1 September 2009

BEAUTIFUL - Ólafur Arnalds Music Video



I've had a huge interest for half my life in mixing sound to visuals, by where the sound creates the visuals.
Over the years there has been various things like this that has popped up, but none so simply beautiful as this.
I would love to know if there is science and math behind this, relating to colour, key and cords? As technology
advances it won't be long until we get this style of effects in the iTunes visualizer, I hope ;-)

Directed by Esteban Diácono

BANKSY BRISTOL EXHIBITION - £10 million into the city's economy!


The homecoming exhibition of Bristol boy Banksy finished yesterday in Bristol. I was lucky enough to catch it last
month and have to say it's probably one of the best exhibitions I've ever seen. Braving the rain in a queue for 1.5 hours,
sometimes reaching 6 hours long, the show did not disappoint with many of the pieces made especially for this
one-off homecoming exhibition. See the promo clip here...

A couple of things that made it great, for one thing it was free, so attracted a far wider audience who maybe aren't
your usual art goers. The wide spectrum of ages, from kids to grannies... great for kids to see the animated
animals which are a reflection on animal rights and where food comes from. You could take photos (without flash)
thus spreading the exposure to friends, family and the world! Also by making it free it created quite a shift of posters
and books in the gift shop. Smart move!

More amazing facts below...






- £10 million into the city's economy and doubled the turnover of a number of local businesses.

- Over 12 weeks more than 300,000 people, around 4,000 each day, matching the museum's own annual number of visits.

- Visitors queued come rain or shine for between two and six hours to see more than 100 works.

In a statement sent by text message, Banksy said: "It's nice to see it's been so popular but it makes me a bit suspicious.''

See why in the full article...

BANKSY BRISTOL EXHIBITION - Video...




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