FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 8 September 2009


Came across this beautifully shot movie above by photographer Robbie Cooper today. Gives a lovely pure yet
raw look at how kids faces appear and their emotions while playing video games. It reminded me of the resent
campaign for Sony PS3 Japan, Playface below, more glossy and obviously not as raw... but still shot and lighted
beautifully by Timothy Saccenti. Who over the last few years has made a fluid transformation from underground
music photographer to shorts/promo director and now into the world of advertising. Watch out for him in the near future!

Not such an original idea (I've even pitched this concept to a couple of clients) but both clips are great in their own
right... mainly due to the emotional concept and direction. It's a great example of advertising being inspired by art and
humanistic, natural effects due to the product and experience. But Sony should have gone for the raw approach ;-)

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