Came across this beautifully shot movie above by photographer Robbie Cooper today. Gives a lovely pure yet
raw look at how kids faces appear and their emotions while playing video games. It reminded me of the resent
campaign for Sony PS3 Japan, Playface below, more glossy and obviously not as raw... but still shot and lighted
beautifully by Timothy Saccenti. Who over the last few years has made a fluid transformation from underground
music photographer to shorts/promo director and now into the world of advertising. Watch out for him in the near future!
Not such an original idea (I've even pitched this concept to a couple of clients) but both clips are great in their own
right... mainly due to the emotional concept and direction. It's a great example of advertising being inspired by art and
humanistic, natural effects due to the product and experience. But Sony should have gone for the raw approach ;-)
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