FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday 30 September 2008

NEW BANKSY - NYC



The street-art megastar doesn't even have to do his own dirty work these days. Read more...

ORANGE - Good Things Never End



This campaign is from a little while back, maybe even 2007. I remember being impressed by the high level of cute animations.
Today I visited it again as research for something else and got stuck in a conversion with Buzz. Check it out...
   

Monday 29 September 2008

BECK'S - Live Studio




Seems like there is a lot of these art fusions with brands going on at the moment... adidas, Volvo, Vice, Diesel etc 
all have a similar concept, or approach. Beck's have always had an art connection, but what Dare has done here 
with Beck's Live Studio, taking it live and adding the music element is the stand out part. Expect to see a lot 
more live feeds popping up all over the place ;-) I've also been trying to plug a live feed concept to a client for 
the past 2 weeks. Come on, before it's too late!

Tuesday 23 September 2008

INTEGRATED - Coke Zero



Although this is a bit too American for me, it gives good insight of how integrated advertising should be.
How in this fast moving (I only notice new stuff) world, ideas need to be followed through in all channels...
thus adding longevity and reaching more people with a concept. Yes Coke have the money to do it, but I 
believe for smaller clients the money can be better spread, as long as there is an audience within that channel...
no point having a Facebook fan page if you're selling false teeth :-)

Monday 22 September 2008

FABIEN BARON - Liquid Light 1983-2003






Fabien Baron has a new book published by Steidldangin! There is no limit to the skills of this truly all-round
creative. It just reminded me that I must get a copy of the Interview magazine (the one with Kate Moss on the cover)
sure to be a collector item with all the design details ;-)

Sunday 21 September 2008

Friday 19 September 2008

D&AD - Award Winners Online



For the first time in its history, D&AD has put its Annual award winners online. The site will be available for 
everyone to view for a month, after which it will only be open to D&AD members. Catch it while you can…

Thursday 18 September 2008

NAKKNA - Fashion / Film / Art


With all fashion labels now doing movies these days (something I've been pushing on clients for time)
it's nice to see Swedish label Nakkna getting real arty in this piece, together with the Royal Swedish Ballet.
Directed by Gosta Reiland, Sandberg & Timonen with nice evoking aural abstraction from Yourhighness.

If you like this type of thing check this also...

Wednesday 17 September 2008

EVERY MOMENT NOW - Obama Vs McCain



I have stayed clear from the over hyped media circus which has been going on and on in the US, although there
has been some interesting content, sharing, networking and various other marketing processes developed, both
online & off. What I like about THIS SITE is 1. The Simplicity, 2. The Content Control, and 3. The Overview.
I'm currently working on a project for a client where this type of overview could be utilized, but in a much more
fun way! Hope they go for it ;-)

HAPPY 4TH BIRTHDAY - Vice Scandinavia



Tickets released tomorrow at: Diesel Store, Biblioteksgatan 9. Haberdashery, Herkulesgatan 24. 
Crumpler Shop, Linnégatan & 76 Vintage, Södermannagatan 18. Hope there will be jelly and ice-cream :-)

GRAM - Sneaker Freaker



Gram have been jumping forth in leaps and bounds recently, creating new products and raising
their worldwide profile. Which leads nicely into this interview with cult magazine, Sneaker Freaker...

DAMIEN HIRST - Record £111 Million!



A two-day sale of art work by Damien Hirst has set a new record for an auction dedicated to one artist of £111 million, at
Sotheby's in London. 220 works were sold directly through the auction, saving millions by cutting out dealers' commission.
The previous record set in 1993 for 88 works by Picasso had stood at 20 million US dollars. Love his work or hate it he definitely
knows how to spin the art world, some calling him the master of hype.
SEE HIM TALK ABOUT HIS WORK...


Tuesday 16 September 2008

INTERACTIVE - YouTube Clip


How to advertise to people who live online, in youtube, blogs and forums? This is one way... 
funny, engaging and interactive! Choose your path!!!

Monday 15 September 2008

MINIMAL SITES - Pure Is Pure



Here is a blog for all the design purists out there! Minimal Sites focuses on just what it says and you'll be hard to 
find any drop shadows or PS effects in here. I'm all up for pure design (for the right client or job) that's why most of
the sites featured are design and communication company sites who want their own site to be a canvas for their
work and show it in a simple way. I've always liked this direction, letting and showing the client work in full...
just as long as the work is creative and can talk loudly enough!

Thursday 11 September 2008

VOGUE HOMMES JAPAN - 3d





Some lovely 3D and Art Direction for Vogue Hommes Japan! Credit going to:
3D Art Direction/Design: Rizon Parein. Photography: Daniel Sannwald. Art direction: Gary Card and Daniel Sannwald
Stylist: Shun Watanabe. Retouch: Osewa Adojutelegan. Production by Murray Arthur.


SAD SHOCK NEWS - Nagi Noda Dies Aged 35




I've just learnt that acclaimed multi-talented director/artist Nagi Noda passed away on Sunday. 
She was only 35! Her work was truly inspiring and the crossover into advertising so impactful. 
Big brands such as Coke, Nike, LG & Panasonic all bought into her crazy creative style. 
She also created seminal music video's for Tiga & Scissor Sisters, as well as many fun art/fashion 
projects. A creative talent that will surely be missed in many ways! 

APPLE - New Goodness



Check out all the new stuff Apple have come up with, presented on Tuesday the 9th. Features iTunes, iPod Touch 
out for the ads as well, nothing amazing but do the job in selling the features & products.

Wednesday 10 September 2008

WRITE MAPS - Site Map Application




Fun new looking app for creating site maps, but online. Export XML etc and control notes
in a better way. Only thing I can't seem to find is how to export to a image? Check it...

Tuesday 9 September 2008

INTEGRATED - Orange Widget



Because I think the current Orange campaign is so good, I thought I would add their widget.

adidas - NEW HOME



Having worked a lot over the past few years with adidas, it's nice to see they have a new start page. 
Although this look and feel is nothing new, it gives a better overlook and encourages the user to explore more.
But I do think maybe they should have split the 3 adidas devisions up more: Style, Originals, Performance.

BON - New Look



Bon magazine have a new look with a sexy new redesign, will be interesting to see if they stick with 
just black and white cover photography. Read more here...

Wednesday 3 September 2008

i-D SOUL - New Book



I love i-D mag, have loads tucked away in storage :-( It's great how they have stayed true to their vision over the years 
where so many other similar magazines have faded away. This new 600-page visual anthology is packed full of ideas,
images and personal insights from some of the most creative names in contemporary fashion, music, art and design. 

Contributors include: Ron Arad, Giorgio Armani, Christopher Bailey, David Bailey, Bono, Neville Brody, Hussein Chalayan, 
Alber Elbaz, Olafur Eliasson, Tracey Emin, Tom Ford, John Galliano, Bob Geldof, Marc Jacobs, Stephen Jones, 
Nick Knight, David LaChapelle, Helmut Lang, Maison Martin Margiela, Chris Martin, Stella McCartney, Alexander McQueen, 
Kylie Minogue, Yoko Ono, Miuccia Prada, Terry Richardson, Anita Roddick, Renzo Rosso, Paolo Roversi, Peter Saville, 
Wing Shya, David Sims, Raf Simons, Paul Smith, Mario Sorrenti, Sam Taylor-Wood, Juergen Teller, Wolfgang Tillmans, 
Dries Van Noten, Patrick Vieira, Ellen Von Unwerth, Alek Wek, Vivienne Westwood, and Yohji Yamamoto.

WOW!

MESSAGE #3


Remember this all the people that can't get away from Helvetica etc! This is something I heard 
David Carson say and is good to keep in mind! Sometimes anyway ;-)

Tuesday 2 September 2008

ORANGE - I am who I am because of everyone






As part of the - ''together we can do more'' campaign, Fallon has created a good stab at a proper integrated 
campaign for Orange - ''I am...''. All channels seem to be well thought through and well featured! Great simple 
AD (& models) in the print ads, heart yerking emotional clips and good web content, explore!

What I like best are the payoffs and overall positioning, it seems to me to be an attempt to capture, reference
and ride with the current state of our world - being connected online, social networks, community and sharing...
which will hopefully push development in all fields to make way for the new! 
I must be watching too much TED.com ;-)

Monday 1 September 2008

BANKSY - US Tour



Banksy continues to raise his profile in the US! A master of self promotion he started in New Orleans, creating
various hurricane themed pieces. Now it seems he is heading through the deep south. See more...

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