FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Friday 30 October 2009

Mungolian Jet Set @ TRANAN tonight!!!

Tonight at TRANAN, as part of TRANDANSEN - This Is Modern Disco!!! RIMINI / 24:hours are proud to have Norway's finest...
Dj Strangefruit (half of Mungolian Jet Set) & Øyvind Morken (Luna Flicks).

Any music lovers out there will be well aware of the deserved hype surrounding these 2 Scandinavian pioneers.
Arrive early for the full experience ;-)

More info and invite here...
http://www.facebook.com/event.php?eid=318553715542&ref=nf

Posted via email from Greg's posterous

Thursday 29 October 2009

Google Chrome Themes Channel

YouTube Hits by Judit & Judit

Comhem go viral with reenactments of YouTube hits!
This is a fun idea which then should feed back into the brand... good move!

Posted via web from Greg's posterous

Monday 26 October 2009

Projections - The Dark Room

Amazing projections by The Dark Room, for the secret Kimberly Festival (UK)

Posted via web from Greg's posterous

Saturday 24 October 2009

Tuesday 20 October 2009

The Editors - Launch new album with Google Street View?




This is how it works: a cleverly hacked version of Google Street View allows users to preview tracks from the
album in the areas of London that inspired them. As well as being able to move around as you would in the normal
Google Street View, there are red arrows to find in nine different London locations (one for each track of the album)
that each point to a location off the road - click it to find custom panoramic photographs of the band, shot at night
by photographer James Royall using a 180 degree fish-eye lens.

This is a simple idea with nice out of the box thinking behind it, attaching to current technology!!!


Thursday 15 October 2009

AZARI & III - HUNGRY FOR THE POWER


If there is one track that hasn't left my record bag over recent months, it has to be this one!
Released back in July on Cosmo Vitelli's - I'm a Cliché label: Moments Of A Crisis: Sampler 02.
It now gets it's own release with a couple of remixes to boot, one kinda nice rave remix by Runaway (NYC)
And a super weird video thrown in ;-)

Posted via web from Greg's posterous

VICE comp! Win tickets: 24:hours feat. Spencer Parker


Win Tickets to Spencer Parker and 24:hours this Saturday in Stockholm... SEE THE EVENT INVITE HERE.

24:hours have played our parties and we've partied at theirs, because they're good at tracking down great DJs and
artists from all over the world and book them so fast that they can confidently say, "Yup, it's true. We arranged their
first show in Sweden." This Saturday, October 17, it's Spencer Parker's turn to loose his Swedish virginity at
Marie Laveau, and we have a couple of tickets for you...


Sign Of The Times - The Social Media Guru

Listen doll! I'm your fucking Social Media Guru!

Seems like a lot of people are having fun making movies with XtraNormal,
a new application which seems a great tool for storyboarding etc

Posted via web from Greg's posterous

Wednesday 14 October 2009

Rory Sutherland: Life lessons from an ad man

A refreshing look at perception from an ad man in this new TED talk.
The sign off points are great to bare in mind and take forth...

Posted via web from Greg's posterous

Shocking Barack - Brammo Road Trip




If you don't already know what the Brammo Enertia Motorcycle is... it's 100% electric with NO carbon footprint...
the most energy efficient electric vehicle in America (they say) and they seem to go quite fast as well ;-)

And there're off! They're plan is to retrace the route of the automotive CEOs who went to Washington DC asking for
government loans. But instead of looking for aid, they'd like to present President Obama with a homegrown solution
to the transportation crisis. They want to spread the word and have a little fun while we're doing it. Help them US!!!


What a great idea and concept this is to spread the word on a limited budget! CPB of course!!!

Lufthansa - Create Social Application



The SAS Facebook Connect application/campaign, Globe Of Fortune, was a huge success and nice experiment
for the airline to raise awareness of the brand within/on social networks. But this new Lufthansa tool, MySkyStatus
is actually really useful to and for people. Basically by adding your flight number and details it sends altitude,
location, departure and arrival updates automatically to your Facebook and Twitter pages. And it's not restricted
to just Lufthansa flights, but seems all the carriers are there, pulling info from one big database.

This is one strategy brands can really jump on these days, connecting to people by creating useful things, tools,
whatever - that actually make peoples life's easier, or help them in someway. This feeds back into the brand!

The SAS campaign was obviously going for the fun element and relying on Facebook to help spread the word,
which is also valid and helps spread awareness, in that case of their flight destinations.

I look forward to using this! One problem is the robbers can then clean your house out while you're just getting into
the movie and sipping on your drink at 36,000 ft. Good to keep in mind if you're connected to some dodgy types ;-)

Sunday 11 October 2009

Abstract photography...

Abstract photography, shooter unknown but love it anyway!

Posted via email from Greg's posterous

Friday 9 October 2009

Fun online app to create speeches...



Create speeches using Brown or Cameron and then post to YouTube.

Posted via web from Greg's posterous

Thursday 8 October 2009

Everything.Collected - RSS reader by Great Works


What the hell is going on this week, social social social is really breaking big! It's taken a good few years of
creatives, planners and agencies giving their blood and sweat trying to convince brands and clients of the importance
of getting into social asap. Yes, the big brands have been there a while, but now finally it feels like all the others are
following fast, lesson to learn there clients! Message for the future... Drive the train, don't just ride it!

Anyway moving on... The new RSS reader (is it more than that, haven't worked it out yet) #Everything.Collected by
#Great Works is great!!!
The main difference from other RSS readers such as Netvibes etc it seems, is that you can
pull various feeds into one big feed. Great if you have a lot of feeds to get through everyday!

The design is also something which feels much more approachable to the masses than most RSS readers...
less techy and a simpler colour coded #Collected (folder) system ;-)

I look forward to seeing how this develops! If it needs to at all?

A future pop-star from Japan?



Monday 5 October 2009

Stefan Sagmeister - 7 year itch


I was lucky enough to hear Sagmeister talk at Offf 09, last May in Portugal. Although he is one of those speakers
who seems to be at all the conferences, the way he articulates his presentations and the simplicity of the themes
are always really impactful and memorable. A must see speaker!

In this new Ted talk above, he talks about the break he takes every 7 years from commercial work and puts a lot of
great rational behind it. I had a similar break for 6 months in 2003, really beneficial... hhhmmm roughly 7 years ago ;-)

Blog Archive