FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 14 October 2009

Lufthansa - Create Social Application

The SAS Facebook Connect application/campaign, Globe Of Fortune, was a huge success and nice experiment
for the airline to raise awareness of the brand within/on social networks. But this new Lufthansa tool, MySkyStatus
is actually really useful to and for people. Basically by adding your flight number and details it sends altitude,
location, departure and arrival updates automatically to your Facebook and Twitter pages. And it's not restricted
to just Lufthansa flights, but seems all the carriers are there, pulling info from one big database.

This is one strategy brands can really jump on these days, connecting to people by creating useful things, tools,
whatever - that actually make peoples life's easier, or help them in someway. This feeds back into the brand!

The SAS campaign was obviously going for the fun element and relying on Facebook to help spread the word,
which is also valid and helps spread awareness, in that case of their flight destinations.

I look forward to using this! One problem is the robbers can then clean your house out while you're just getting into
the movie and sipping on your drink at 36,000 ft. Good to keep in mind if you're connected to some dodgy types ;-)

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