FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 20 October 2009

The Editors - Launch new album with Google Street View?

This is how it works: a cleverly hacked version of Google Street View allows users to preview tracks from the
album in the areas of London that inspired them. As well as being able to move around as you would in the normal
Google Street View, there are red arrows to find in nine different London locations (one for each track of the album)
that each point to a location off the road - click it to find custom panoramic photographs of the band, shot at night
by photographer James Royall using a 180 degree fish-eye lens.

This is a simple idea with nice out of the box thinking behind it, attaching to current technology!!!

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