The Editors - Launch new album with Google Street View?

Check it out... www.editorsofficial.com/streetview

This is how it works: a cleverly hacked version of Google Street View allows users to preview tracks from the

album in the areas of London that inspired them. As well as being able to move around as you would in the normal

Google Street View, there are red arrows to find in nine different London locations (one for each track of the album)

that each point to a location off the road - click it to find custom panoramic photographs of the band, shot at night

by photographer James Royall using a 180 degree fish-eye lens.

This is a simple idea with nice out of the box thinking behind it, attaching to current technology!!!