Although this is a bit too American for me, it gives good insight of how integrated advertising should be.
How in this fast moving (I only notice new stuff) world, ideas need to be followed through in all channels...
thus adding longevity and reaching more people with a concept. Yes Coke have the money to do it, but I
believe for smaller clients the money can be better spread, as long as there is an audience within that channel...
no point having a Facebook fan page if you're selling false teeth :-)
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