FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 23 September 2008


Although this is a bit too American for me, it gives good insight of how integrated advertising should be.
How in this fast moving (I only notice new stuff) world, ideas need to be followed through in all channels...
thus adding longevity and reaching more people with a concept. Yes Coke have the money to do it, but I 
believe for smaller clients the money can be better spread, as long as there is an audience within that channel...
no point having a Facebook fan page if you're selling false teeth :-)

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