FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 2 September 2008

ORANGE - I am who I am because of everyone

As part of the - ''together we can do more'' campaign, Fallon has created a good stab at a proper integrated 
campaign for Orange - ''I am...''. All channels seem to be well thought through and well featured! Great simple 
AD (& models) in the print ads, heart yerking emotional clips and good web content, explore!

What I like best are the payoffs and overall positioning, it seems to me to be an attempt to capture, reference
and ride with the current state of our world - being connected online, social networks, community and sharing...
which will hopefully push development in all fields to make way for the new! 
I must be watching too much ;-)

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