As part of the - ''together we can do more'' campaign, Fallon has created a good stab at a proper integrated
campaign for Orange - ''I am...''. All channels seem to be well thought through and well featured! Great simple
AD (& models) in the print ads, heart yerking emotional clips and good web content, explore!
What I like best are the payoffs and overall positioning, it seems to me to be an attempt to capture, reference
and ride with the current state of our world - being connected online, social networks, community and sharing...
which will hopefully push development in all fields to make way for the new!
I must be watching too much TED.com ;-)
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