The economic circumstances of the Great Depression in the 1930s were bleak, but they produced a number of
surprising innovations, among them Disney’s now-ubiquitous rodent - Mickey Mouse. Now is the time for clients
to absorb and act on the new fun ideas being created by agencies, bringing people together in happy experiences
is the answer as consumers are desperate to be uplifted, diverted and released from their anxiety for the future.
Jonathan Sands identifies three ‘home truths’ that will see consultancies through the recession:
1 - cash management is vital, and can make up for lack of profits while minimising redundancies.
2 - loyalty and empathy for existing clients will be more appreciated now than ever, as companies struggle across the board.
Jonathan Sands identifies three ‘home truths’ that will see consultancies through the recession:
1 - cash management is vital, and can make up for lack of profits while minimising redundancies.
2 - loyalty and empathy for existing clients will be more appreciated now than ever, as companies struggle across the board.
3 - innovation will be more important in gaining market share than throwing large amounts of money at problems.
Full story here...
(I met Mickey Mouse in 1984, didn't like him much, bit square and boring. You just wanna kick him and run off ;-)
Full story here...
(I met Mickey Mouse in 1984, didn't like him much, bit square and boring. You just wanna kick him and run off ;-)
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