FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 9 December 2008


The economic circumstances of the Great Depression in the 1930s were bleak, but they produced a number of 
surprising innovations, among them Disney’s now-ubiquitous rodent - Mickey Mouse. Now is the time for clients 
to absorb and act on the new fun ideas being created by agencies, bringing people together in happy experiences 
is the answer as consumers are desperate to be uplifted, diverted and released from their anxiety for the future.

Jonathan Sands identifies three ‘home truths’ that will see consultancies through the recession:
1 - cash management is vital, and can make up for lack of profits while minimising redundancies.
2 - loyalty and empathy for existing clients will be more appreciated now than ever, as companies struggle across the board.
3 - innovation will be more important in gaining market share than throwing large amounts of money at problems.

Full story here...

(I met Mickey Mouse in 1984, didn't like him much, bit square and boring. You just wanna kick him and run off ;-)

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