FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 22 December 2008

SAVE TANGO - Brave Approach

Throughout the 1990s and early 2000s Tango changed advertising forever with their quirky TV ads. In the current
climate where less and less people are drinking carbonated soft drinks, opting for smoothies, water and more healthier
beverages... how should a brand answer the problem? Well most brands have either brought out a health drink with fresh fruit,
or changed their positioning with new logos and approach. Tango on the other hand know of their huge fan base in the
UK, how they touched people with the ads that became cult classics, so they have gone for an obvious but brave response, 
all in Tango stylee. If you have heritage, use it! Check out the campaign... 

See more classics on YouTube, here is a couple of of the more later gems...

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