SAVE TANGO - Brave Approach

Throughout the 1990s and early 2000s Tango changed advertising forever with their quirky TV ads. In the current

climate where less and less people are drinking carbonated soft drinks, opting for smoothies, water and more healthier

beverages... how should a brand answer the problem? Well most brands have either brought out a health drink with fresh fruit,

or changed their positioning with new logos and approach. Tango on the other hand know of their huge fan base in the

UK, how they touched people with the ads that became cult classics, so they have gone for an obvious but brave response, 

all in Tango stylee. If you have heritage, use it! Check out the campaign... 

See more classics on YouTube, here is a couple of of the more later gems...