FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 14 September 2010

Jon Hopkins - Vessel (Four Tet Remix)

Directed & produced by: Bison. And the process...

BISON: "We'd been looking into an old 3D technique called "Anaglyph", which is the familiar red and cyan version of 3d
that you used to get on the back of cereal boxes. The more we looked at various images that used this technique, the more
we fell in love with the colours and decided that they should drive the aesthetic of the piece. In particular, we were
intrigued as to what might happen if the two images were from drastically different sources.

"The song is full of light and shade; with euphoric melodies and skipping glitchy beats. It seemed to us that themes of

'duality' ran through both the song and our visual idea.

"We took those themes to our stylist, Justine Josephs who, along with our make-up artist Sally Marshall, created two

opposing looks for our dancer, Claire Meehan. We spent a single day shooting in a South East London studio with Chris
Nunn behind the camera and lights.

"Finally came the edit and post-production process: We locked ourselves in the studio for 2 weeks working with After

Effects. The process was pretty organic; we spent a week or so playing with the footage, developing different ideas and
techniques, and then spent a further week moulding the disparate pieces into a solid video that ebbed and flowed in the
right places."

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