Apple - authentic by design

A nice branding intro animation kicked off the Apple WWDC 2013 tonight. Although the
conference didn't necessarily introduce anything big that we didn't know was coming,  
this statement gets to the roots of the Apple brand and why they do what they do.  
The reinforcement of brand message sets them apart from the others, for me anyway! 


The move from user experience to human experience is something which has been
slowly maturing in the last year or so. We're set to hear a lot more from brands aliening
themselves to the values and interests of people, hopefully!

Jonathan Ive on Blue Peter

A humbled Sir Jony Ive receives a well deserved golden Blue Peter badge. 
It's amazing how many years Blue Peter has been going, I wonder how many kids 
have been inspired over the years by the ''makes'' section. I certainly was!



BTW - Where are the Apple factory workers? Is this his own workshop and everything else 
is outsourced to China these days?

Steve Jobs - The Documentary

Before that famous book comes out in November, check out this insightful documentary.
RIP - you will be surely very missed on many levels, you have been an inspirational visionary
that will go down in history with legendary status! Thank you for the tools, thank you for the inspiration!