Project Re: Brief: Re-imagining Advertising

I've been meaning to post this for a while, if you have an hour this is well worth
watching. If you don't have an hour, find an hour to watch it all the way through!
You will definitely gain something if you work in the fields of creativity and marketing.

Although this is a Google project, it's not really about Google. The main thing to gain from
the film and project is the combination of a good idea or concept working in unison with
a technology or emerging technology to create better communication or even better...
connecting people and connecting to people with more value.

With almost two decades of online communication, digital ads are still being used to 

simply inform more than they're being used to connect, engage or entertain.

Project Re: Brief is a great experiment whereby Google partnered with five of the

brightest "old-school" legends from advertising to re-imagine their most iconic
creative work from a half-century ago for the modern web, for 4 global brands...
Coca-Cola, Volvo, Alka-Seltzer, Avis.

This experiment to re-imagine what advertising can be and push the boundaries of

how creative ideas and our technology can work hand in hand is a great example of

new world advertising. For people that have worked within digital communication 

for sometime, the key benefits and insights are not necessarily new, but there are

still more clients and companies that are still treating banners as traditional static

advertising or un-engaging forced messaging. More people are on the web, surfing

content and being engaged, so the need to create better ads is now a must.

The full potential of the internet has yet to be realised, where it will be in 10 or 20

years is just a guess, but advertising in some form will be present. One thing for sure

is that products and services will be more individually communicated, something we're

just seeing the light of now. But to get to better digital communication with better

values which mean more to people, we must inspire and inform clients and companies

of the changes and how to engage with costumers of today and tomorrow. There're

behaviours, buying habits and values have already shifted, so the main question at the

moment and everyday, has to be the one below...

I'm surprised the basis for this project hasn't been done before, re-imagining older
concepts in a modern world. I hope Google do more, the insights you can get from 
the original idea creators are lessons many creatives tend to bypass these days. 

More about the project here... http://www.projectrebrief.com

A Brief History of John Baldessari

An excellent mini clip about about the artist John Baldessari
Narrated by Tom Waits.
Directed by Henry Joost & Ariel Schulman.

Steve Jobs - The Documentary

Before that famous book comes out in November, check out this insightful documentary.
RIP - you will be surely very missed on many levels, you have been an inspirational visionary
that will go down in history with legendary status! Thank you for the tools, thank you for the inspiration!

The Antics Roadshow

An hour-long special made by Banksy charting the history of behaving badly.

BANKSY - LA hit, but will he win an Oscar?

Banksy is up for an Oscar this year for his documentary 'Exit Through The Gift Shop' and for the last couple of

weeks new street art pieces have been popping up all over LA. There is much speculation about his appearance to

the event on Sunday. I think he won't turn up, will he do a stunt if he wins, hopefully. Will he win? Probably not...

I hope so but I think it will go to this film below. Anyway the Banksy documentary is great, even if it is mockumentary.

The Life in a Day - Touchscreen Gallery

If you missed the amazing documentary 'The Life in a Day' you may be able to find it somewhere online.
It's well worth a watch from a filmmaking point of view, with honest and humanistic insight into the world we live in.

Ridley Scott is behind it and to cut a long story short, it's 80,000 clips (45000 hours) of footage cut into a 90-minute

fly on the wall documentary (shot by the people) about everyday people and their life. The best bits make it into the

movie. You can hear Ridley speak about the project in the clip at the bottom of this post.

From a digital data, information tech point of view, I think what these guys have done below is very cool!

INFLUENCERS (FULL VERSION)

via vimeo.com

When I saw the trailer for this last month, I thought I would have to wait and
catch it at a film festival, or buy it on DVD. Nice to now see it so quickly ;-)

Looking forward to seeing more clips, seems this could be much longer...
A full documentary would be nice :-)

Influencers - Documentary Trailer

Mad Men - Discover Apple MacBook Pro (BTS)

50 Years of Dr. Martens

Dr. Martins turned 50 this month and to mark the occasion they've stepped up their presence with some activities

to raise the heritage again and connect with new audiences. They've asked 10 artists to record their version of a cult

classic track which represents the spirit of the people who've worn DM's over the past 50 years. And also asked 10

directors to make videos for each of the tracks.

Nothing new concept wise, but nice content. But with such a history and fan base over the years it would be good

to somehow let fans interact and participant in the anniversary, everyone has a story with this brand.

Explore: 50 Years of Dr. Martens...

BANKSY - Exit Through The Gift Shop

What is this all about? Doesn't look like a documentary about Banksy. Is it a mockumentary about street-art...

made by Banksy, probably! Music by Geoff Barrow (Portishead) and some from Roni Size ;-)

Does anyone have any more info about this, would love to know more?

The Man From UNKLE - Documentary

Love him or hate him, James Lavelle definitely played an influential part in bringing a huge chunk of underground

music/street culture into awareness. Through fashion, music and art he created a style and sub-culture of it's own,

which in some form still exists today, although it may have different players. His visionary skills not only brought an

eclectic mix together via music, but his approach of connecting a visual identity to it was forward thinking and had

been lacking in youth culture (to that degree) for sometime!

Looking forward to catching this documentary, when it comes out? It's been in pre-production for ages.

It will probably only have 2 cinema showings, in London and Tokyo. The DVD release will be 200 quid and limited

to 10 copies worldwide. Are people still into that strategy ;-)

THE COVE - You Need To Know, To Stop It!!!

Last week I got an invite to a preview of one the films showing at this years Stockholm Film Festival, I have to

spread this so we can help create awareness and stop this awful act as soon as possible! Go see it as well!

Every year 23,000 dolphins are killed within a tiny cove in a Japanese fishing village called Taiji. The reason why

you haven't heard of this before, is that gaining evidence is almost impossible as The Cove is heavily guarded and

sheltered from cameras and prying eyes... hiding this very dark secret. Until now!

Not even the Japanese people know about this practice and the fact that they are eating the meat and being told that

it's whale meat, which they consume in huge amounts. To add to this disgusting situation is the fact that the dolphin meat

is heavily contaminated with mercury, which is slowly poisoning the people without their knowing.

This documentary follows a team with speciality skills, intent in gaining evidence by what ever means necessary...

which in this case includes state of the art surveillance techniques and film set special effects, with military planning.

Don't worry I haven't told you everything about the film... so make sure to try and see it!

Find out more about it... and explore the MOVEMENT here...

Obsessives: Soda Pop

via youtube.com

This fella knows soda! Big brands take note!

Posted via web from Greg's posterous

ART & COPY - Advertising & Inspiration

Art & Copy is a powerful new film about advertising and inspiration. It reveals the work and wisdom of some of the

most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually

unknown outside their industry. Really wanna see this!

GORILLAZ - The Making Of... Documentary

Fan or not, this documentary gives good insight into the made up band that made it big. Plenty of behind the scenes

footage and special guest musical talent, even Dennis Hopper pops up. Catch the full thing here...

VBS - Scandinavia

Since launching the magazine, all those years ago now, Vice have always been ahead of the game in one form

or another. Creating visual styles or tone of voice and introducing trends to a generation. When VBS was first

launched some years back, there wasn't much around like it, maybe Heavy.com... which has really gone in some

other direction now. A couple of weeks back I was invited to a cosy little breakfast seminar focusing on their plans

for a Scandinavian version, which seems a good idea with fresh concepts to focus on.

What is great about VBS is the content, raw documentaries about unknown scenes or news and current affair topics

which delve deeper or give a more honest reporting style, appealing more to the youth of today. The only thing that

is missing is an RSS feed but there is a newsletter, looking forward to the new content. Check it...

GONZO - The Life and Work of Dr. Hunter S. Thompson

Last night I caught this great documentary. Best known for Fear and Loathing, but there is so much more to him and

his writing, the likes of which is really lacking these days. It was also great to see the illustrations of Ralph Steadman

blown up and in detail on the big screen. This film is a must see, full of funny little stories and insight into a true rebel.

A WILD COMBINATION - Arthur Russell

On Friday after work I caught a great little documentary about Arthur Russell, the musical innovator who sadly died in 92.

He crossed many musical boundaries, fusing styles by working on disco, folk, dance and more experimental projects.

There was also a face to face with the director after the film, which gave more insight into the making and Arthur himself.

It's just been released on DVD, so if you're a fan of music this is a must see!

PART OF THE WEEKEND NEVER DIES

I posted the trailer for this some time ago and although not really my bag these days, this documentary rocks! 

We follow 2 Many Dj's / Soulwax on their massive never ending world tour (most of which is BTS footage) with

plenty of other input from musical names. Amazingly cut and edited it gives great insight and just goes to show

what great content you can get with one man and a camera. Big budgets and shoots just not needed. 

Watch it...