FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.
Showing posts with label Message. Show all posts
Showing posts with label Message. Show all posts

Wednesday, 9 February 2011

Back to blog...



































Well it's been sometime since my last blog post! After a lovely extended Xmas and New Year holiday in Morocco...
we're well into 2011 now, it's almost like there wasn't any holiday or even a 2010. Where does the time go?
But being busy is a good thing ;-)

Thanks to all my readers/viewers in the world. The most interesting thing I've found is that I now have more
visitors from Australia, jumping up to number 2, below the US but just ahead of Sweden and the UK. Thanks Oz!

During my time away from blogging I've immersed myself in a lot of reading, 2010 in reflection and all the
fantastic predictions for 2011 and beyond. In January social media was ablaze with brands, forums and individuals
sharing and blogging like crazy. I decided to take the opposite approach and let everyone try and shout over each other...
opting to look for my own 2011, based on where we've been, 2010, industry innovations, social and people shifts... etc.

Mico-blogging has also sucked me in more, my iPad makes it a much easier way to view content faster and keep
informed, since July last year my UX with the device has shifted (tablets will change behavior a lot, but in time)
but my Read It Later apps have come more into play, resulting in a good way to store links but making it harder
to finish longer articles :-( I hope to reverse this habit this year, somehow.

2011
Apart from reading up on many different subjects lately, I've been rather busy with work projects and private
projects, some of which I will showcase here in the next few months.
And, as well as focusing on all the new creative inspiration and innovation stuff (as usual), I'll also be revisiting
and clearing out my blog folder (the vast collection of planned but never realized links) from over the years, to then
post the most creative, interesting and still valid things.
If time is on my side, or even not, I will endeavor to post more, realising the personal value of a blog again...
remembering why I originally started to blog, with or without visitors.

Anyway enough about me, check out this cool vid from London NYE...



When I first saw this after the holidays, my first impressions were...

1) Wow! Amazing! I miss London (well sometimes maybe)
2) WTF, 10 minutes of fireworks! Why didn't they give the money to charity or something/someone in more need?
3) Well, London and the UK are in need. After the hard y€ar or so, everyone can do with cheering up right?
Plus, this works as a great PR tool for the city of London, keeping it on the world map. The 2012 Olympics are just
round the corner, London needs those tourists!

Have a great 2011, more posts coming, speak soon ;-)

Monday, 5 July 2010

RSA Animate - Crises of Capitalism

A collaboration between the Royial Society for the encouragement of Arts,
Manufactures and Commerce (RSA) and illustrator Andrew Park.

More HERE...

Posted via email from Greg's posterous

Friday, 16 April 2010

Massive Attack - Saturday Come Slow [HD]


Massive Attack use the promo art form, not just as a music video, but as a way to draw attention to Music Torture.


Wednesday, 24 March 2010

Quote Today - This Is Moronic


Not my artwork, but kinda fits my day today creatively... apart from I have to do it anyway :-(

Thursday, 25 February 2010

Paul Rand - Logo Thoughts & Tribulations

Paul Rand is the master and godfather of logo and identity design! Just came across these wise words above ;-)


Tuesday, 15 December 2009

New Honda ad - Everything We Do Goes Into Everything We Do

New Honda Civic ad. Really nice editing and remixing, I like the payoff copy...
'everything we do goes into everything we do'. Style over message maybe, but it works ;-)

Definitely sells a Civic, if you're in the market for a small car!

Posted via web from Greg's posterous

Monday, 16 November 2009

Breakthrough Learning in a Digital Age - Day 1


Finally Google get behind something that really matters, not just creating cool apps that help people (yes good) but
now they are creating a movement for the future and our children. They are really enforcing a platform/concept to help
education in a digital age... and opening it up to creatives and technologists to help create the tools and ideas to do this.

Informal schooling Vs formal schooling is a hot topic in the world of education, mainly due to the shifting world we're
living in. Both from a technology perspective but also a mindset. Sesame Street was also born out of this shifting
world and media (TV) in the 60s. If you have a spare 1:44:56, then check out this clip! Or make the time!

Have you got what it takes to add to the movement? Get more info here...

Monday, 9 November 2009

COP15 - Raise Your Voice!


COP15 is coming up, running in Copenhagen from Dec 7th - Dec 18th. It is sighted as the most important conference
about climate change in the last 10 years. As the world leaders will be there and they should be listening to what the
world is saying as a collective... various tools and systems have been popping up recently for the citizens of Earth to
Raise Your Voice and help spread awareness. Like this above, created by Israeli agency Mizbala and TV station
Tel Aviv... where you can sign a petition with the help of YouTube's new shared annotations technology, very cool!

Also, below #thisplace, a twitter like application that encourages you to post a comment about what's worth saving.
The idea is to capture what's at stake due to climate change and what matters to you in 140 characters. The contributions
will then end up in a book that will be given to delegates at the conference.


So now you have the tools to Raise Your Voice ;-)

Saturday, 28 March 2009

EARTH HOUR - Tonight!



Don't forget tonight to turn your lights off between 8:30 - 9:30 PM (CET) it's Earth Hour!


Wednesday, 28 January 2009

SOCIAL COMMUNICATION - Quote!



I've been dropping this quote a lot in presentations lately and it's been going down lovely ;-)
I usually bring the name of who said it up after, just to bring it home and add some extra weight.

Tuesday, 20 January 2009

OUT WITH THE OLD - In With The New



Bye Bye Bush! He can certainly say he went out on top, the top of a load of shit for someone else to clean up. It's not
gonna be hard for Obama to gain golden points with the people by CHANGING problematic things that are currently in 
place. He will move fast to put CHANGE into action, backing up and enforcing his concept and approach.
My main worry is the expectations of the American people maybe too high, but then again any change is good.

The CNN / Facebook collaboration has been really good, this type of technology and pair-ups will now become 
the norm. A nice detail is the anchormen / women reading out the Facebook statuses, which you can update in the same
window while you view the live footage, as well as seeing your friends feelings and comments. Clever way for CNN to
get live comments / feedback on their coverage and big it up back to the viewers. 
I will see what info is around tomorrow / today regarding it, but the power of social networking is vast.

Obama throwing out the garbage...


Thursday, 8 January 2009

HAPPY NEW YEAR - To All My Readers



Well I'm back into work mode now, sorry about the lack of posts over the holiday period, I was having an extended 
holiday away from blogging. I'd like to take this opportunity to wish all readers of the Filtered Blog a Happy New Year...
thanks for the support from the following countries...

Sweden, United Kingdom, United States, France, Australia, Denmark, Italy, Germany, China, Thailand, Spain, South Korea, 
Netherlands, Ireland, Taiwan, Portugal, Canada, Belgium, Serbia, Mexico, India, Turkey, Malaysia, Finland, Argentina, 
Singapore, Estonia, Brazil, Hungary, Japan, Hong Kong.

Have a prosperous 2009!

Tuesday, 9 December 2008

INNOVATIVE BRANDS - Will Save The Day



The economic circumstances of the Great Depression in the 1930s were bleak, but they produced a number of 
surprising innovations, among them Disney’s now-ubiquitous rodent - Mickey Mouse. Now is the time for clients 
to absorb and act on the new fun ideas being created by agencies, bringing people together in happy experiences 
is the answer as consumers are desperate to be uplifted, diverted and released from their anxiety for the future.

Jonathan Sands identifies three ‘home truths’ that will see consultancies through the recession:
1 - cash management is vital, and can make up for lack of profits while minimising redundancies.
2 - loyalty and empathy for existing clients will be more appreciated now than ever, as companies struggle across the board.
3 - innovation will be more important in gaining market share than throwing large amounts of money at problems.

Full story here...

(I met Mickey Mouse in 1984, didn't like him much, bit square and boring. You just wanna kick him and run off ;-)


Monday, 13 October 2008

CHANGE IS GOOD - But There Will Be Risk!



This is a slide I've been dropping in some presentations to clients recently, and who can argue with Charles Darwin?
There will be risk, but that is a good thing! Nothing great comes easy!
If you are a client who sits on the money, remember that you probably won't be rewarded or pat on the back for just
doing your job, but you will be for taking the risk and pulling it off! As this should result in more awareness, PR etc.
If you take the risk, fail and lose your job - don't worry as there are many companies out there who will reward you 
for forward thinking.

NOTE: Be careful about using this quote, there is a time and place for everything ;-)

Sunday, 12 October 2008

BANKSY - Does It Again!

Just opened in the West Village, New York Bansky's animatronics installation "The Village Pet Store and Charcoal Grill"
Moving away from his stencil and street art approach, this new work is receiving rave reviews for it's commentary on our
relationship with animals. This is amazing idea which has been well carried out!

From the artist: "I wanted to make art that questioned our relationship with animals and the ethics and sustainability of factory
farming, but it ended up as chicken nuggets singing."







Wednesday, 1 October 2008

BANKSY - Quote



This may or may not be true but I do think many students are put off by the lack of money or struggle that 
beckons in the Art world. Most creatives I know working in the Ad world are frustrated by the lack of creative 
freedom, or selling / buy this stance they have found themselves in, thus crave for no logos and to create art.
These days you find a lot of creatives within the Advertising/Design world creating self initiated projects without
the usual brand guidelines and weak concepts. The best Advertising comes from Art usually anyway ;-)

Wednesday, 3 September 2008

MESSAGE #3


Remember this all the people that can't get away from Helvetica etc! This is something I heard 
David Carson say and is good to keep in mind! Sometimes anyway ;-)