Paul Rand - August 15, 1914 – November 26, 1996. Arguably America's greatest graphic designer of the 20th century.
He revolutionized the advertising world with his simple communicative designs, and was among the first to embrace
the international style of design that emerged in Europe during the 50s and 60s. His corporate identity work is most
recognizable, and he is largely credited with convincing businesses of the importance of design.
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