FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 24 November 2008

XMAS 2008 - John Lewis, With Love From Me To You

Xmas is coming, which means an onslaught of cliché ads trying to tap into your emotions. With the current trend and
direction of advertising rightly getting more emotional, humanistic and from the heart, the level of ads should be high. 
But I guess there will be a lot of the same ideas, but when they're created they will feel original and fresh.
Above is the new 2008 xmas TV spot for John Lewis... simple, engaging, humanistic & heartfelt... using a well known
classic love song to help the final push on a more reminiscent and subconscious level. Nice work Lowe London ;-)

Check out last years campaign below, which is probably a little more original because of it's execution...

No comments:

Blog Archive