Xmas is coming, which means an onslaught of cliché ads trying to tap into your emotions. With the current trend and
direction of advertising rightly getting more emotional, humanistic and from the heart, the level of ads should be high.
But I guess there will be a lot of the same ideas, but when they're created they will feel original and fresh.
Above is the new 2008 xmas TV spot for John Lewis... simple, engaging, humanistic & heartfelt... using a well known
classic love song to help the final push on a more reminiscent and subconscious level. Nice work Lowe London ;-)
Check out last years campaign below, which is probably a little more original because of it's execution...
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