FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 19 November 2008

NTI - Use Your Talent In The Right Way

This week and next, NTI (a high school in 10 cities throughout Sweden) launch and rollout their campaign.
The concept and production was all produced on a very short timeline with the help of photographer 
Alexander Crispin and Agent Bauer on production duties.

As well as appealing to kids aged 15, a big part of the brief was to appeal to their parents and also create awareness
to other schools and teachers. We had more edgy concepts and looks, but chose to go with a more traditional channel and
photography style, to appeal to such a vast and mixed target audience.

There is also a digital platform to the concept which will be implemented later in the year on a much larger scale ;-)

Click the images for more detail, note nothing has been added during retouch, what you see is what you get...

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