This week and next, NTI (a high school in 10 cities throughout Sweden) launch and rollout their campaign.
Alexander Crispin and Agent Bauer on production duties.
As well as appealing to kids aged 15, a big part of the brief was to appeal to their parents and also create awareness
to other schools and teachers. We had more edgy concepts and looks, but chose to go with a more traditional channel and
photography style, to appeal to such a vast and mixed target audience.
There is also a digital platform to the concept which will be implemented later in the year on a much larger scale ;-)
Click the images for more detail, note nothing has been added during retouch, what you see is what you get...
apart from the car camo. Click here to see images from the making of and behind the scenes...
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