FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Sunday, 2 November 2008

PEPSI - Making Future Look Nice

For the past couple of weeks, the design and industry news has been full of the new Pepsi logo & rebranding.
At first I liked the new logos (slightly tweaked for each product) and with the of idea of referencing smiles, giving
a more humanistic and emotional approach (although it doesn't really come across in the logo design)
But with Pepsi in so much trouble these days I felt like it was a desperate move to play catchup to Coke again.

Then last week I saw the can (sexy) and this movie (above) and my thoughts changed. I'm really glad to see Pepsi taking 
a more minimal approach to their design, we've seen many commercial brands all fall into the 3D effects trap with their logos.
Visual trends come and go but I've always thought that there will be a shift back... simplicity is best and this seems like 
a good move towards the future :-) Good strategy against the Coke Classic approach ;-)

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