For the past couple of weeks, the design and industry news has been full of the new Pepsi logo & rebranding.
At first I liked the new logos (slightly tweaked for each product) and with the of idea of referencing smiles, giving
a more humanistic and emotional approach (although it doesn't really come across in the logo design)
But with Pepsi in so much trouble these days I felt like it was a desperate move to play catchup to Coke again.
Then last week I saw the can (sexy) and this movie (above) and my thoughts changed. I'm really glad to see Pepsi taking
a more minimal approach to their design, we've seen many commercial brands all fall into the 3D effects trap with their logos.
Visual trends come and go but I've always thought that there will be a shift back... simplicity is best and this seems like
a good move towards the future :-) Good strategy against the Coke Classic approach ;-)
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