CARNIVAL CRUISE - How To Promote Fun

Everyone wants to promote their brand as fun these days (part of linking to more emotional / from the
heart advertising) But how do you actually do this, especially when there are fine lines between fun and stupid...
and your brand still wants to be taken seriously.
Well this is one way, and a Guiness Book Record is defiantly a serious thing! To promote their cruises, Carnival
created a carnival atmosphere in the streets of Dallas with giant beach balls and a street party.
Fun For All. All For Fun. This company has defiantly tapped into a winning formula for these current times.