THE DESK - Lexus Leading In Content

This video (The Desk) is from the Lexus Lstudio site, which is packed full of interesting ideas, content & entertainment.

More brands need to adopt this marketing model, the brands that are thinking this way are the ones striving in these odd, different 

but exciting times! Apple, Google, Nike, Skype and so on! Giving things for free that is :-)

Then: (Old model) Ideas about brands: Faster, safer, cheaper... etc
Now: (New model) Brands about ideas: Live well, have fun, real beauty... etc

Lexus have now adopted this ethos - BRANDS ABOUT IDEAS... 

Giving the customer/user more than just a car, giving experiences and ideas/entertainment, 

which then feed back into the brand vision and consumer perceptions, proper branding!