FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Monday, 3 November 2008

THE DESK - Lexus Leading In Content

This video (The Desk) is from the Lexus Lstudio site, which is packed full of interesting ideas, content & entertainment.
More brands need to adopt this marketing model, the brands that are thinking this way are the ones striving in these odd, different 
but exciting times! Apple, Google, Nike, Skype and so on! Giving things for free that is :-)

Then: (Old model) Ideas about brands: Faster, safer, cheaper... etc
Now: (New model) Brands about ideas: Live well, have fun, real beauty... etc

Lexus have now adopted this ethos -
Giving the customer/user more than just a car, giving experiences and ideas/entertainment, 
which then feed back into the brand vision and consumer perceptions, proper branding!

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