NEW Volkswagen iPhone app - Think Blue. Challenge

After the success of the previous Volkswagen GTI racing iPhone app, comes this one for the Polo, with a focus on

car efficiency this time, or rather how efficient you are as a driver... how bad do you drive? How can you save petrol etc?

I doubt this app will have the same amount of downloads though, we're see who wants to drive efficiently...

I may end up eating my words... gonna check it out now for playability :-)

But it will bring attention to one of the main assets of the car. And all cars soon I'm sure!

Previous app case below...

Best Buy - E-Cycle

The environment, green, recycling approach is a strategic approach that many brands are jumping on at the moment.

Doing something good and talking about it, should have a positive effect within consumers minds... leading them to

be part of that brand, movement etc. All brands in the near future will have such a positioning of some sort... making

it the norm or standard. One problem brands have is continuing to talk about it, or making it stick in some way...

often a brand has spent years marketing and advertising other benefits of a company or product... thus becoming

known for those (good or bad)... Explore Brand Tags...

What I like about Best Buy and what they are doing with their Greener Together e-cycling program, is the fact they

are now starting to really get behind this concept and market it, although having it in place for a year now. I guess

it's hard to put such a program in place, from a logistics and cost perspective. But the idea that you can bring in your

old electronic goods, even if bought elsewhere is definitely a good idea worth talking about. I'm sure it is a problem

many people face when moving house or having an annual clear-out etc. Knowing your old stuff will go to the right

place then feeds back to the consumer in a positive way and leaves a feeling of doing good from both parties.

People want to be part of something good! And make a difference! Involve them ;-)

COP15 - Raise Your Voice!

COP15 is coming up, running in Copenhagen from Dec 7th - Dec 18th. It is sighted as the most important conference

about climate change in the last 10 years. As the world leaders will be there and they should be listening to what the

world is saying as a collective... various tools and systems have been popping up recently for the citizens of Earth to

Raise Your Voice and help spread awareness. Like this above, created by Israeli agency Mizbala and TV station

Tel Aviv... where you can sign a petition with the help of YouTube's new shared annotations technology, very cool!

Also, below #thisplace, a twitter like application that encourages you to post a comment about what's worth saving.

The idea is to capture what's at stake due to climate change and what matters to you in 140 characters. The contributions

will then end up in a book that will be given to delegates at the conference.

So now you have the tools to Raise Your Voice ;-)

Shocking Barack - Brammo Road Trip

If you don't already know what the Brammo Enertia Motorcycle is... it's 100% electric with NO carbon footprint...

the most energy efficient electric vehicle in America (they say) and they seem to go quite fast as well ;-)

And there're off! They're plan is to retrace the route of the automotive CEOs who went to Washington DC asking for

government loans. But instead of looking for aid, they'd like to present President Obama with a homegrown solution

to the transportation crisis. They want to spread the word and have a little fun while we're doing it. Help them US!!!

Join them as they surf from plug to plug in a quest to meet Obama...

What a great idea and concept this is to spread the word on a limited budget! CPB of course!!!