Volkswagen - Test Drive in Print Ad

I haven't tried this, but if the app and experience works well, it's a winner.
There have been some good cases recently of print & digital integration...
this is a good mix of engagement, involvement, experience and a bit of fun ;-)

Google Goggles (Update) iPhone App

via youtube.com

A taste of the future and things to come.
This will develop into something great... either by Google or someone else.
But it still has a big wow factor if you think about the technology ;-)

NEW Volkswagen iPhone app - Think Blue. Challenge

After the success of the previous Volkswagen GTI racing iPhone app, comes this one for the Polo, with a focus on

car efficiency this time, or rather how efficient you are as a driver... how bad do you drive? How can you save petrol etc?

I doubt this app will have the same amount of downloads though, we're see who wants to drive efficiently...

I may end up eating my words... gonna check it out now for playability :-)

But it will bring attention to one of the main assets of the car. And all cars soon I'm sure!

Previous app case below...

New Balance - 365 Project / iPhone App

New Balance step up their digital presence with a fun project created by Mother New York, in collaboration with

Swedish film director Jesper Kouthoofd. Very Swedish art direction in the movies and a fun iPhone app which is

apparently the world’s first audio/visual alarm clock. A new movie is added everyday, there's also some nice graphs

and stats related to who's asleep and who's not... but I hope this project develops, there is a lack of interaction

and participation at the moment I feel. Nice job on the whole though ;-) Explore the project yourself...

PANTONE - For iPhone

Pantone iPhone and iPod touch app! It's like having a full Pantone Library in your pocket - PMS, Goe and Fashion +

Home colors to go. Build and share palettes, cross-reference between systems, extract colors from photos and more

for only $9.99! Learn more and download at http://www.pantone.com/iphone

iFOUND - New ffffound.com app

If you are a fan of the ffffound.com site (as many creatives are) now you can get your inspiration on the go ;-)

AR TUBE MAPS - iPhone Augmented Reality

Saw this last month and came across the website for acrossair yesterday! This App kicks ass and is a huge shift

for how people interact within their environment. The world will be an odd place when we start walking around wearing

strange glasses and bringing up info on buildings, products, people... everything? Map also available for NYC ;-)

DRUNKALIZER - iPhone App

Some fun to be had with this! And when you've run out of laughing at yourself,

start recording people without them knowing ;-) Get it free from the iPhone App Store!