Google Chrome - The Features ad + BTS Making

Google have made their most ambitious 'how to use' or 'the features' movie to date. I'm not sure if this is as easy

to understand as their other product and application demos or ads, but it is definitely more entertaining.

Everything shot in real-time sequences with a story for each feature, even the music is live and not overlaid.

Not a new style in advertising or film making, but a brave move for a tech company, it feels a little more humanistic

which is a good thing. If you like Mouse Trap, The Goonies or Michel Grondy, you're be into this I think ;-)

Hermès - Window Installation

via fubiz.net

Simple, engaging... just damn cool! Might go and check this out next week.
Really nice creative thinking connecting with technology ;-)

Posted via web from Greg's posterous

Studio Toogood - Lovely stuff

Super set design, interior and styling by Studio Toogood! Clients and work include:

Tom Dixon, Habitat, Liberty, Comme des Garçons and more! Full of inspiration and a nice simple site as well!

SOFT FURNISHINGS - Peter Saville & Nick Knight - The Interviews...

The Soft Furnishings project/shoot (Peter Saville's Erotic House story for the July issue of Wallpaper*) has been

taking place over the last couple of days. Also with a LIVE feed now. I've caught bits here and there, it's been interesting

listening to Saville work behind the scenes and his collaboration (again) with Nick Knight. But like most shoots there's

a fair share of sitting around, while prep and chats take place. 

I'm really looking forward to catching the printed images in the magazine in July, I have a lot of respect for these 2 creatives, 

Nick Knight and the way he pushes the boundaries of photography. And Saville for his meticulous thought process, 

detail and references. I might take this back when I see the images... but at the moment this feels more like

a homage to Guy Bourdin, who basically invented this style of photography and brought it into fashion and advertising.

Still love this concept though and a great idea to broadcast it like this, openness and insights will be the norm very soon.

The end result will look very Peter Saville in a way ;-) Big-up!

Also interesting how more and more LIVE feeds are popping up, I can't get enough, whatever they are.

I did one last month which had some tech faults but was still hugely popular, more based around an event. 

Seems like LIVE feeds will become very mainstream. 

Soft Furnishings is still LIVE now if you are awake and reading...

MARTIN VALLIN - One To Watch

Earlier this month I got to see new work from Martin Vallin. It had been over a year

since our last meeting and he had certainly been busy in the time. The main thing

about Martin's work I'm drawn to is his still life and personal work which has a very

big craft feel, which he also sometimes applies to his fashion and editorial work.

Big Active should pick him up for those skills as I can see more scope in there...

WERD!

RACHEL THOMAS - Set Design

Rachel Thomas creates lovely set design and has collaborated with

the fantastic still life / product photographer Dan Tobin Smith.