The Most Useless Machine

via youtube.com

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Nice!

Designed DJ Desks

Super cool Dj desks by Metrofarm. I must look into the cost of having one of these :-)

SOFT FURNISHINGS - Peter Saville & Nick Knight - The Interviews...

The Soft Furnishings project/shoot (Peter Saville's Erotic House story for the July issue of Wallpaper*) has been

taking place over the last couple of days. Also with a LIVE feed now. I've caught bits here and there, it's been interesting

listening to Saville work behind the scenes and his collaboration (again) with Nick Knight. But like most shoots there's

a fair share of sitting around, while prep and chats take place. 

I'm really looking forward to catching the printed images in the magazine in July, I have a lot of respect for these 2 creatives, 

Nick Knight and the way he pushes the boundaries of photography. And Saville for his meticulous thought process, 

detail and references. I might take this back when I see the images... but at the moment this feels more like

a homage to Guy Bourdin, who basically invented this style of photography and brought it into fashion and advertising.

Still love this concept though and a great idea to broadcast it like this, openness and insights will be the norm very soon.

The end result will look very Peter Saville in a way ;-) Big-up!

Also interesting how more and more LIVE feeds are popping up, I can't get enough, whatever they are.

I did one last month which had some tech faults but was still hugely popular, more based around an event. 

Seems like LIVE feeds will become very mainstream. 

Soft Furnishings is still LIVE now if you are awake and reading...

RON ARAD - New Work

Ron Arad has always reminded me of the crazy artist type (especially when you hear him speak about his work).

I guess that is why his product design stands out from the usual, he has a different approach, attitude and education.

Go see his work for yourself, you can catch the exhibition of his new work at the Timothy Taylor Gallery, London. 

Until the 9th May 2009.

ZENITH - Zero G

Limited edition, this is the PVD coated El Primero Zenith Zero-G Multi-Dimensional Tourbillon. 

Yours for only $500,000. By luxury Swiss watch brand Zenith.

XMAS - I Want

This is a very handy product for the urban Boy Scouts. Not only can you listen to music on your way to work...

but the extra feature means other commuters will soon get out of your way and let you on the train / bus first if you show

them your nice shinny MP3 player. Unfortunately it's a prototype :-( but there is plenty of info online if you search.

ASTON MARTIN - One-77

I've always had affinity for Aston Martin and now they have really pushed the boundaries in creating the One-77.

A limited edition of only 77 cars, all handmade to the buyers specs and clocking in at 2.5 million US dollars, wow!

Video part 2 can be found on the site... Project One-77. I also hear they will revive the famous Lagonda brand, in an

attempt to broaden its range, to develop cars with different character and move beyond producing sports cars only.

THE DESK - Lexus Leading In Content

This video (The Desk) is from the Lexus Lstudio site, which is packed full of interesting ideas, content & entertainment.

More brands need to adopt this marketing model, the brands that are thinking this way are the ones striving in these odd, different 

but exciting times! Apple, Google, Nike, Skype and so on! Giving things for free that is :-)

Then: (Old model) Ideas about brands: Faster, safer, cheaper... etc
Now: (New model) Brands about ideas: Live well, have fun, real beauty... etc

Lexus have now adopted this ethos - BRANDS ABOUT IDEAS... 

Giving the customer/user more than just a car, giving experiences and ideas/entertainment, 

which then feed back into the brand vision and consumer perceptions, proper branding!

HAPPY MORNING...

If you're not much of a morning person, this could be for you. Or at least it might make you seem like one.

Created here...

APPLE - New Goodness

Check out all the new stuff Apple have come up with, presented on Tuesday the 9th. Features iTunes, iPod Touch 

& Nano, games + more. Watch Steve go through his usual high quality Keynote presentation... Keep an eye 

out for the ads as well, nothing amazing but do the job in selling the features & products.

PEACE & GRAVY - Summer Isn't Over!!!

Although the sun hasn't really been out for a while in Sthlm and the sales have all passed, 

I will not admit summer is over! If you fancy some new summer threads then keep an eye

on PF and his T label... Peace & Gravy! Summer washes and punky new wave have been

the taste over the last couple of months. They always come in limited numbers but you may

be able to still pick some up at the Item Store. If not, I'm sure next summer will bring some

more gems! PF also has his hands in many other creative pies, so watch his blog!

TINKER HATFIELD - Inspiration Interview

As we all know inspiration is everywhere, and in this clip above Nike designer

Tinker Hatfield talks us through one of his major creations. Fantastic how he

jumped from one creative industry into another. Would be great if companies 

or big brands would set up exchange programs for creatives, imagine the influx

of fresh ideas and new approaches formed?

iPhone 3G - Yummy Yummy

Apple have been really quick to turn this product out with all the new features, app store and adds etc. 

It's true to say that they have taken a giant leap into taking us closer into the world of science fiction. 

Check out the full video unveiling from last night at the WWDC 2008 here. The other phone companies 

can only play catch up now as this little puppy takes over the world at half the price of the G2 version.

CLASSIC KNOLL - poster

A poster of classics by Knoll is now available to buy from Blanka.

Designed by NB:Studio

SWAROVSKI - Headphones

Naomi models Swarovski headphones. A bargain at 2500 dollars!