FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 20 January 2009

T-MOBILE - Life's For Sharing

This is a prime example of a brand making the most out of the credit crisis, developing their humanistic payoff and
approach, utilizing and associating themselves with FUN ideas ;-)

Although borrowing from the flashmob concept that took place in Grand Central a couple of years back, T-Mobile
kill it in this piece of guerilla adverting. 350 recruited dancers + PR value = priceless!

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