T-MOBILE - Life's For Sharing

This is a prime example of a brand making the most out of the credit crisis, developing their humanistic payoff and

approach, utilizing and associating themselves with FUN ideas ;-)

Although borrowing from the flashmob concept that took place in Grand Central a couple of years back, T-Mobile

kill it in this piece of guerilla adverting. 350 recruited dancers + PR value = priceless!