FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 27 January 2009

X GAMES - Jon Olsson

With snowboarding taking a back seat over Freeskiing these days, and the X Games taking place last week I thought
I would post a little project I worked on at the end of last year. The video blog for Jon Olsson has been hugely successful, 
since December 10th we've had over 700.000 page-views, 150.000 visits, peaking on Sunday with over 14.000 hits.

It's not necessarily the amount of traffic the site has created, but more the amount of comments left I find interesting.
The site was created on a very short timeline, with a small budget where most of it went into creating the back-end.
Last year Jon won the title and this year he missed out coming in 2nd, but a good result anyway for his competing age... 
sorry Jon ;-)

There are some design tweaks to sort here and there (scroll being one). 
But stay tuned as this is Phase 1 of the project and a much bigger picture ;-)

1 comment:

Johan Ronnestam said...

Great idea but I wish you'd created the project in Wordpress combined with a YouTube channel. Then I think the numbers would have been 10 times higher.

That said, great yet simple concept.

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