FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 13 January 2009

YO SUSHI - Service Provider

I was back in the UK during the holidays and one thing I always do is pop into YO! Sushi for a bite. Not only do they
have a vast fresh menu (not just fish) but the fact that it goes round in front of you, giving you more choice to try
different things is appealing. The colour plate (cost) system also makes the experience quick, easy and simple.

One of the best elements is that if you find you want to order something hot and can't get the chefs attention in the
middle, there is a BIG red help button right in front of you to call the waitress. These attentions to detail and great
service is something many brands and companies should take note of, especially in these current times.

Good service and customer care is a classic and proven strategy, especially if there is no budget to produce fun,
innovative ideas and concepts, I guess some of the best innovation comes from no money ;-)

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