FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 13 January 2009


Not that type ever went away, but over the last few years we've seen a trend in interesting or minimal beauty shots
and raw illustrations taking centre stage (as the pull) with smooth minimal typography as pay-off. 2008 has really
seen an increase of self-initiated (mostly online) type projects, music-videos, illustrations etc all utilizing typography.
Of course there has been the odd commercial type driven piece here and there, but nothing like how it used to be. 
Well everything goes in circles right (but with new twists hopefully) and mid last year we saw the real return of type
back into editoral, with the magazine... Very Elle, designed by Non-Format

Remember the work of Neville Brody for The Face magazine in the 80s, or David Carson for Raygun in the 90s,
Tomato, Frost design etc, will it go this far? How will it be done online if at all? 

Something I do believe is that type will start to become the pull again, or more focus will be on type that illustrates...
within more commercial communication, design and advertising. Check this new TV commercial, by legendary
Jonathan Barnbrook, through Grey London.

There is also always the fact that budgets have been cut (goodbye expensive photo-shoots etc) and what better 
way to communicate as a result than with strong copy and typography? The new twists or innovative ideas will
stand out and be the winners.

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