Personalisation - Evolution

Preparing a new presentation and updating of previous analysis docs and research...
from 2008 to present to future. We've come a long way in a short time!


More coming soon!

PEPSI - Making Future Look Nice

For the past couple of weeks, the design and industry news has been full of the new Pepsi logo & rebranding.

At first I liked the new logos (slightly tweaked for each product) and with the of idea of referencing smiles, giving

a more humanistic and emotional approach (although it doesn't really come across in the logo design)

But with Pepsi in so much trouble these days I felt like it was a desperate move to play catchup to Coke again.

Then last week I saw the can (sexy) and this movie (above) and my thoughts changed. I'm really glad to see Pepsi taking 

a more minimal approach to their design, we've seen many commercial brands all fall into the 3D effects trap with their logos.

Visual trends come and go but I've always thought that there will be a shift back... simplicity is best and this seems like 

a good move towards the future :-) Good strategy against the Coke Classic approach ;-)

R/GA - Digital Branding

R/GA - One of the top digital agencies, with offices in London, New York & San Francisco...

they are set to start a branding arm to the group, but still with a focus on digital. With technological

driven work in the past for Nike and Nokia, this is a bold and good move for the group, which is needed

online in this day and age. Shame I passed on them when they tried to headhunt me :-(

Read the full story...

Nice statement here...

‘The fundamental principles of branding still apply in digital marketing, yet there are also new

opportunities that are not fully realised by other branding and advertising agencies.’

BRAND TAGS - Consumer Perception

This is a great way to check out what people think of your brand, as we all know...

consumer perception counts more than ever in these transitional days - brandtags.net