Something rather funny, but also very controversial has just come to light in Sweden. The company
that make the machine you push when wanting to cross the road, have come out and said that the
iconology is actually a well-known Christian symbol... referring to that there is only one path to God.
The device is in 55 swedish cities and 17 different countries, the company have kept it secret until now.
This is the best guerilla marketing campaign I have ever heard of! But take a look at the company website...
Prisma Teknik and all the signs are there. Read full story in Swedish...
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