Sixt: Blow The Clouds Away

Jung von Matt/Elbe (Germany) help Sixt car rentals... but more importantly make the citizens of Halle very happy

people. This is top of mind advertising and communication at it's best, great idea!!! Would love to know the results

in numbers and the cost of doing such a concept. Sandro Wolf should get the key to the city, that's for sure!

SNOW TAGGING - Quick Hit Branding Blitz

Innovation for me is not just about creating the latest technology, it's about creating something new, maybe an idea 

or utilizing a concept quickly, or with a lack of money or in unique situations etc. Like this idea by Curb for the sports

channel and lifestyle brand Extreme. Taking advantage of the current odd weather to hit the UK, they've been quick to 

blitz London, that is key here. Although not a new idea on the slopes, taking it and hitting an urban environment like

London, which doesn't get snow is a bit clever. Snow is directly connected to the brand, so the idea becomes tight.

Coming out of a tube station and walking your usual route to and from work, but seeing these logos in different

places will have an emotional effect, which should create a bond if you live the extreme way and deffiently create word

of mouth for those not in the know. And best of all, all the advertising space is for free ;-)

Full story via CR...

CARNIVAL CRUISE - How To Promote Fun

Everyone wants to promote their brand as fun these days (part of linking to more emotional / from the
heart advertising) But how do you actually do this, especially when there are fine lines between fun and stupid...
and your brand still wants to be taken seriously.
Well this is one way, and a Guiness Book Record is defiantly a serious thing! To promote their cruises, Carnival
created a carnival atmosphere in the streets of Dallas with giant beach balls and a street party.
Fun For All. All For Fun. This company has defiantly tapped into a winning formula for these current times.

adidas - Superstar Battle

The Left Right Project - East Coast Vs West Coast - Upper Playground Vs Surface To Air.

I would love to have a go at one of these, would look rad in my garden!

Created by: 180/TBWA Alliance.

FEDEX - Ambient. An oldie but a goodie (Nov 2006)

Usually I'm not a big fan of putting other brands down to speak louder about your own,

it's a bit cheap, I believe a brand should speak on its own merits. 

But in this case the idea is far too good to waste. Simple and hard hitting! 

Created by BBDO Duesseldorf. If Ups are interested I have a revenge idea for them!