FILTERED > by Gregory James Brown
- FILTERED...
- is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.
Wednesday, 24 October 2012
Wednesday, 3 October 2012
Collected Harmony
Cult Filmmaker Harmony Korine On His Cinematic Beginnings...
I once walked out of a Harmony Korine film. You might be able to guess which one?
Not 'Kids' though! That saying I've liked most of his films and I think he is an important credit
to film making today and the indie film scene in general. Film should take you on a roller
coaster and make you ask questions, make you think about difficult issues and take
you places you've never been before, even if you don't wanna go there. His films and
scripts over the years have certainly done that!
Full text after the jump HERE...
His latest film - Spring Breakers - Teaser 2 - HD
I once walked out of a Harmony Korine film. You might be able to guess which one?
Not 'Kids' though! That saying I've liked most of his films and I think he is an important credit
to film making today and the indie film scene in general. Film should take you on a roller
coaster and make you ask questions, make you think about difficult issues and take
you places you've never been before, even if you don't wanna go there. His films and
scripts over the years have certainly done that!
Full text after the jump HERE...
His latest film - Spring Breakers - Teaser 2 - HD
Friday, 7 September 2012
The Noteworthy Project
I didn't think I'd ever be posting any Samsung tech, projects or communication here...
but I like this, it's a bit of a different approach, for phone communication anyway.
I've had an an eye on some of the collaborators involved for a while, so it's nice to see
more work from them here, that's probably why I like it.
About the Project
Our potential for human expression is huge, but at some point technology started getting
in the way of our passion. We’ve been so busy tweeting and texting, we may have
accidentally left behind what makes us human. The Noteworthy Project documents a
series of projects that examine what happens when communication is made by hand.
About the Emoticon Project
This series of short documentary films explores handmade communication by asking
six artists to rethink emoticons. Directed by Oscar-nominated and Sundance-winning
filmmaker Jessica Sanders.
More about the project HERE...
Thursday, 6 September 2012
Monday, 3 September 2012
Futura VS Hennessy
Don't you just love it when two things you like (or people) come together?
There are many collaborations around these days, some are very smart and
some brands have become very strategic in their formular for collaborations...
but this can sometimes come off as forced, copied or formulated.
For me this feels like a good collaboration, following on from the Kaws project
last year, brand building for the future of Hennessy. I hope I can get my hands
on one of these bottles :-)
There is also a Converse tie-in with this project, but perhaps that takes it a little
too far, or at least for me I don't really understand the connection?
You can find more about the Converse part online.
This collaboration is part of the Hennessy - Never Stop Never Settle project...
http://www.neverstopneversettle.com
There are many collaborations around these days, some are very smart and
some brands have become very strategic in their formular for collaborations...
but this can sometimes come off as forced, copied or formulated.
For me this feels like a good collaboration, following on from the Kaws project
last year, brand building for the future of Hennessy. I hope I can get my hands
on one of these bottles :-)
There is also a Converse tie-in with this project, but perhaps that takes it a little
too far, or at least for me I don't really understand the connection?
You can find more about the Converse part online.
This collaboration is part of the Hennessy - Never Stop Never Settle project...
http://www.neverstopneversettle.com
Monday, 20 August 2012
PooPooPartyPomPom
Adam Buxton's Party Pom Pom video clip directed by Dougal Wilson.
A catchy tune and snapshot from the perspective of a child gamer of today.
I bet the kids love this, which drives the parents up the wall ;-)
A catchy tune and snapshot from the perspective of a child gamer of today.
I bet the kids love this, which drives the parents up the wall ;-)
Friday, 10 August 2012
Thursday, 9 August 2012
Project Re: Brief: Re-imagining Advertising
I've been meaning to post this for a while, if you have an hour this is well worth
watching. If you don't have an hour, find an hour to watch it all the way through!
You will definitely gain something if you work in the fields of creativity and marketing.
Although this is a Google project, it's not really about Google. The main thing to gain from
the film and project is the combination of a good idea or concept working in unison with
a technology or emerging technology to create better communication or even better...
connecting people and connecting to people with more value.
With almost two decades of online communication, digital ads are still being used to
simply inform more than they're being used to connect, engage or entertain.
Project Re: Brief is a great experiment whereby Google partnered with five of the
brightest "old-school" legends from advertising to re-imagine their most iconic
creative work from a half-century ago for the modern web, for 4 global brands...
Coca-Cola, Volvo, Alka-Seltzer, Avis.
creative work from a half-century ago for the modern web, for 4 global brands...
Coca-Cola, Volvo, Alka-Seltzer, Avis.
This experiment to re-imagine what advertising can be and push the boundaries of
how creative ideas and our technology can work hand in hand is a great example of
new world advertising. For people that have worked within digital communication
for sometime, the key benefits and insights are not necessarily new, but there are
still more clients and companies that are still treating banners as traditional static
advertising or un-engaging forced messaging. More people are on the web, surfing
content and being engaged, so the need to create better ads is now a must.
The full potential of the internet has yet to be realised, where it will be in 10 or 20
years is just a guess, but advertising in some form will be present. One thing for sure
is that products and services will be more individually communicated, something we're
just seeing the light of now. But to get to better digital communication with better
values which mean more to people, we must inspire and inform clients and companies
of the changes and how to engage with costumers of today and tomorrow. There're
behaviours, buying habits and values have already shifted, so the main question at the
moment and everyday, has to be the one below...
I'm surprised the basis for this project hasn't been done before, re-imagining older
concepts in a modern world. I hope Google do more, the insights you can get from
the original idea creators are lessons many creatives tend to bypass these days.
Labels:
Advertising,
Alka-Seltzer,
Avis,
Banner,
Coca-Cola,
Creative,
Digital,
Documentary,
Google,
Online,
Volvo
Wednesday, 8 August 2012
Lee Clow - TEDxChapmanU - Creating Icons
Lee Clow shares his thoughts on what makes a genius, icon, and maverick and provides
great insight into how intensity, passion, and desire led him to the successful career
he has today. He touches on his working relationship with Steve Jobs and how the
experience impacted his life.
Tuesday, 22 May 2012
Wednesday, 16 May 2012
A Brief History of John Baldessari
An excellent mini clip about about the artist John Baldessari
Narrated by Tom Waits.
Directed by Henry Joost & Ariel Schulman.
Wednesday, 11 April 2012
Thursday, 22 March 2012
Monday, 27 February 2012
Sam Sure and Giacomo - Dark Inside
ONLINE music video here.
Another interactive music video, this time by Sam Sure and Giacomo. A simple idea that pulls
the user into a interactive 3d video with street scene glimpses of London. Nothing new
technology wise here, but the simplicity of functionality mixed with user curiosity and smart
editing makes a haunting visual soundtrack that just works in combination.
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