FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.
Showing posts with label My Work. Show all posts
Showing posts with label My Work. Show all posts

Thursday, 10 April 2014

INSTANT PEEPING - Instagram data, behaviour, discovery tool



































Instant Peeping is a project exploring behaviour and data patterns among Instagram users. 
The prototype works as a real time GPS image discovery tool for selected cities...

including; Stockholm, New York, London, Tokyo and Paris. Take a peek...


Background

With the rise of social media, sharing content and mobile location services, Instant Peeping acts as a real time 
live experiment to generate greater insight and data into the what, where and when of posting habits and user engagement. 
What are the behaviours and how do these differ by analysing various locations and cultures globally. 

In the fast moving, share everything anytime world we live in today, there is a general subconscious misbelief 
that things disappear, content is private or safe and if you delete something, it’s gone forever.

The NSA, Prism exposure by Edward Snowden helped fuel awareness about these sensitive topics. 
Instant Peeping builds on this effect but takes a more friendly approach by giving users a type 
of service or entertainment in the form of a social discovery application, focusing on the phenomenon 
and engagement around the instagram platform.    


Thursday, 21 March 2013

Self Development for Brand Development

A few weeks ago I made a presentation/seminar to a group of 60 people... 
(my biggest audience so far)... it all seemed to go well and there were questions at the 
end about certain topics I covered, which is always a good sign that there is interest 
and impact in what you are talking about.

Below are some of my Keynote slides, not in any order really, but just give a glimpse of
some key topics and title slides to which I built cases, numbers and inspiration around.
It's a little out of context here without my VO (they always are unless recorded) but I'll post
an expanded version to Slideshare at some point hopefully ;-)

Since 2008 I've been doing this type of thing, to small groups, to clients, in-house and even
to individuals sometimes. I don't profess to be a professional speaker or anything like it, 
nor do I wish to be (I think)... it's more a thing I like to do get my research, insights and
analysis out in one go, or out in a bigger way. There is definitely skill to creating flow and
how you join the dotes, the biggest problem I find is what to leave out as my inspiration
presentations are structured in a specific way, designed to help brands and companies 
see the light and the opportunities to relate to people in the new world. That saying though,
it's more about personal development ;-)




Thursday, 3 June 2010

This Is Swedish Snus





A website (hub/platform) aimed at helping the USA to know all about Swedish Snus. More updates coming soon!




CREDITS:
Concept & Art Direction: Abby Norm
Digital/Online production: ACNE Production
Directors: Philip & Bez

Tuesday, 18 August 2009

BACK TO BLOG!

Well it's been sometime since my last post, this is due to various reasons:

1 - Gave it a rest! I found I'd talked about most things in terms of strategic thinking and was repeating myself.
2 - Too busy to blog. Have had some major projects that needed my full attention. Coming soon!
3 - Summer Holidays. Had some lovely trips here and there!
4 - Been away a lot on various work related events.
5 - My Hard Disk died :-( nearly back to how I had it, minus some files unfortunately, must back-up more ;-)

Over the next couple of weeks I'll be posting what I've been up to, as well as new creative stuff...
and things that may be a bit older, but well worth a mention.

Hold tight ;-)

Monday, 30 March 2009

BIG AIR GUITAR - Jon Olsson Super Sessions (Test)


Sign-up to see the LIVE Big Air Guitar competition, with the world's best Free-Skiing stars. Tomorrow night...
from the Jon Olsson Rock Party. Sorry, but you will not be able to view the event from Scandinavia. Laws :-(
The image above should be a countdown widget that will then turn into a LIVE stream. If just an image, wrong country :-(
More info... here >
and here >

Tuesday, 27 January 2009

X GAMES - Jon Olsson









With snowboarding taking a back seat over Freeskiing these days, and the X Games taking place last week I thought
I would post a little project I worked on at the end of last year. The video blog for Jon Olsson has been hugely successful, 
since December 10th we've had over 700.000 page-views, 150.000 visits, peaking on Sunday with over 14.000 hits.

It's not necessarily the amount of traffic the site has created, but more the amount of comments left I find interesting.
The site was created on a very short timeline, with a small budget where most of it went into creating the back-end.
Last year Jon won the title and this year he missed out coming in 2nd, but a good result anyway for his competing age... 
sorry Jon ;-)

There are some design tweaks to sort here and there (scroll being one). 
But stay tuned as this is Phase 1 of the project and a much bigger picture ;-)

Thursday, 4 December 2008

24:HRS - 3rd Anniversary - Kim Ann Foxman




This weekend 24:hours celebrate their 3rd anniversary in Stockholm.
On Saturday with special guest via Hawaii/NYC - Kim Ann Foxman of Hercules & Love Affair.
And on Friday we have the kick-off with our special guest from the UK - Mo Morris (A Mountain Of One)
Lovely ;-)

Wednesday, 19 November 2008

NTI - Use Your Talent In The Right Way





This week and next, NTI (a high school in 10 cities throughout Sweden) launch and rollout their campaign.
The concept and production was all produced on a very short timeline with the help of photographer 
Alexander Crispin and Agent Bauer on production duties.

As well as appealing to kids aged 15, a big part of the brief was to appeal to their parents and also create awareness
to other schools and teachers. We had more edgy concepts and looks, but chose to go with a more traditional channel and
photography style, to appeal to such a vast and mixed target audience.

There is also a digital platform to the concept which will be implemented later in the year on a much larger scale ;-)

Click the images for more detail, note nothing has been added during retouch, what you see is what you get...