Tuesday, 19 May 2009
Monday, 4 May 2009
RECESSION MARKETING - T-Mobile do it again
T-Mobile continue their campaign by again putting focus on key strategic approaches (of the time) by bringing people
together for fun experiences and more importantly the concept of sharing the experience, because Life's For Sharing.
This works on so many levels and is tapping into key principles of the moment which attract people and thus feeds
back into the brand. The happy, fun element is a big part of this as people want an escape from money and
job depression, or from not knowing what fate is around corner. This time people were invited to the event, rather
than a pop-up flash-mob, this attracted over 13,000 people.
Add teaser trailers and the idea you will be part of something BIG, plus put the ad in a commercial break for Britain's Got Talent
on a Saturday Night and all the elements add up. Huge production level here, but the final cuts will be spread into
other European markets. Nice one Saatchi & Saatchi!
Final thought, does McCartney really need any more royalties?
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