is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.
Building on their Spring/Summer campaign, French Connection continue to support the death of the metrosexual
with these spots referencing Jørgen Leth's 1967 short film The Perfect Human.
Tomato's Dirk van Dooren worked on the original concept with Fallon's ECD Richard Flintham.
Check out the YouTube channel for the all the spots, also featuring the idiosyncrasies of The Woman.