FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Wednesday, 16 April 2008

LE COQ SPORTIF - Love It!



I love these type of video/mixed media walls. It's the perfect solution if you're a brand
with bulk heritage with advertising to match. The search and sort functions are great on this...
as well as the content and design. I worked on a project last year where we were after a similar 
look and feel, the shear amount of content here is impressive and impactful (almost too much)

Good to see Le Coq stepping up their game against the other sporting giants!

CAR ADVERT - The Mill / BBH


The Mill deliver as usual in this nice ad for a famous car brand, by BBH.
It's great that car adverts these days are more concept/core based and not just about showing the product,
they were a bit late to catch on. Think it really started heating up with this one quite some years back now.

Tuesday, 15 April 2008

NEW SONY AD - Images


Maybe this doesn't have the impact of Balls or Paint, but I like the more emotional / humanistic approach.
At the same time I wish the people weren't in the way. TV advert out May 1st.

Monday, 14 April 2008

SAGMEISTER - Inside / Outside


Take a look at the new Stefan Sagmeister book, a lovely simple idea! 
Then make and add your own - Things I Have Learned In My Life So Far.

Friday, 11 April 2008

VINCENT SKOGLUND - One To Watch!





Check out Vincent's fine portfolio. In the early 90's he made a name for himself as a snowboard photographer 
and has since gone on to work with brands such as Nike, adidas, WeSC and Burton to name a few.
His 2006 exhibition for the adicolor documentary had a big impact on me at the time and still looks really fresh.
My creative director Johan used to ride with him back in the day, so of course we've been pushing our clients to 
work with him for a long time ;-) Definitely one to watch!

VINCENT SKOGLUND - Light Years



Last night saw the opening for Vincent's new exhibition, Light Years at Gallery Kleerup.
The fantastic ambient photography with mega lighting in the forests of Sweden is a must see!

Thursday, 10 April 2008

MASSIVE ATTACK by Nick Knight


Beautiful clip here by the experimental photographer. Sound and vision working lovely together.
Keep watching!

Wednesday, 9 April 2008

WOW - White Gold!


I don't normally post these type of sites as I find the production quality usually falls short of the concept.
But the high level of skill and attention to detail in taking this idea forward, makes this for Got Milk? well worth it.
The crazy concept has been created by Goodby, Silverstein & Partners and amazingly produced by Odopod.
Would love to know the budget. Go explore!

NAVIGATION - Look No Mouse



Publicis & Hal Riney have a new navigation system to go with their new chief creative. 
I've been seeing more and more of this type of thing, but never within such a beautiful site.
Really love the ink animation here, well worth a play with or without a mouse.

Tuesday, 8 April 2008

SPIN - Action Time Vision



One of my favourite design companies over the last 10 years update with some new work... 
including the third edition of the mini newspaper magazine Spin/3 - Action Time Vision
This time their theme is Punk 7'' singles. Have a good look through their fine print and TV identity work.

Sunday, 6 April 2008

R.I.P. - Paul Arden


On Tuesday last week, advertising great Paul Arden sadly died after a long illness.
As executive creative director at Saatchi & Saatchi during its heyday, Arden helped create some classic
ads for clients such as British Airways and Silk Cut. In his latter years he made a name for himself as
a writer with books such as, It's Not How Good You Are, It's How Good You Want To Be and his second
book, Whatever You Think, Think The Opposite (both are must reads)
A true maverick who will be sadly missed within the advertising industry and beyond!

Tuesday, 1 April 2008

IT'S ALL IN THE DETAILS!

The power of the business card!

TROYT COBURN - Updates


I've had an eye on Troyt Coburn for a couple of years and now he has updated
with some fresh beautiful images, like these above for Lee. I also love the simplicity 
of the site and based a project last summer on it. Thanks Troyt!

D&AD - Banksy News



The Bristolian golden boy of the art world is apparently in talks with D&AD to take a 
senior role in the organisation. The anonymous graffiti guru has been tipped to fill the 
top job left vacant by former D&AD chief executive Michael Hockney last year. Will be 
interesting to see if this happens, but can't see it myself!