FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Tuesday, 30 September 2008

NEW BANKSY - NYC



The street-art megastar doesn't even have to do his own dirty work these days. Read more...

ORANGE - Good Things Never End



This campaign is from a little while back, maybe even 2007. I remember being impressed by the high level of cute animations.
Today I visited it again as research for something else and got stuck in a conversion with Buzz. Check it out...
   

Monday, 29 September 2008

BECK'S - Live Studio




Seems like there is a lot of these art fusions with brands going on at the moment... adidas, Volvo, Vice, Diesel etc 
all have a similar concept, or approach. Beck's have always had an art connection, but what Dare has done here 
with Beck's Live Studio, taking it live and adding the music element is the stand out part. Expect to see a lot 
more live feeds popping up all over the place ;-) I've also been trying to plug a live feed concept to a client for 
the past 2 weeks. Come on, before it's too late!

Tuesday, 23 September 2008

INTEGRATED - Coke Zero



Although this is a bit too American for me, it gives good insight of how integrated advertising should be.
How in this fast moving (I only notice new stuff) world, ideas need to be followed through in all channels...
thus adding longevity and reaching more people with a concept. Yes Coke have the money to do it, but I 
believe for smaller clients the money can be better spread, as long as there is an audience within that channel...
no point having a Facebook fan page if you're selling false teeth :-)

Monday, 22 September 2008

FABIEN BARON - Liquid Light 1983-2003






Fabien Baron has a new book published by Steidldangin! There is no limit to the skills of this truly all-round
creative. It just reminded me that I must get a copy of the Interview magazine (the one with Kate Moss on the cover)
sure to be a collector item with all the design details ;-)

Sunday, 21 September 2008

Friday, 19 September 2008

D&AD - Award Winners Online



For the first time in its history, D&AD has put its Annual award winners online. The site will be available for 
everyone to view for a month, after which it will only be open to D&AD members. Catch it while you can…

Thursday, 18 September 2008

NAKKNA - Fashion / Film / Art


With all fashion labels now doing movies these days (something I've been pushing on clients for time)
it's nice to see Swedish label Nakkna getting real arty in this piece, together with the Royal Swedish Ballet.
Directed by Gosta Reiland, Sandberg & Timonen with nice evoking aural abstraction from Yourhighness.

If you like this type of thing check this also...

Wednesday, 17 September 2008

EVERY MOMENT NOW - Obama Vs McCain



I have stayed clear from the over hyped media circus which has been going on and on in the US, although there
has been some interesting content, sharing, networking and various other marketing processes developed, both
online & off. What I like about THIS SITE is 1. The Simplicity, 2. The Content Control, and 3. The Overview.
I'm currently working on a project for a client where this type of overview could be utilized, but in a much more
fun way! Hope they go for it ;-)

HAPPY 4TH BIRTHDAY - Vice Scandinavia



Tickets released tomorrow at: Diesel Store, Biblioteksgatan 9. Haberdashery, Herkulesgatan 24. 
Crumpler Shop, Linnégatan & 76 Vintage, Södermannagatan 18. Hope there will be jelly and ice-cream :-)

GRAM - Sneaker Freaker



Gram have been jumping forth in leaps and bounds recently, creating new products and raising
their worldwide profile. Which leads nicely into this interview with cult magazine, Sneaker Freaker...

DAMIEN HIRST - Record £111 Million!



A two-day sale of art work by Damien Hirst has set a new record for an auction dedicated to one artist of £111 million, at
Sotheby's in London. 220 works were sold directly through the auction, saving millions by cutting out dealers' commission.
The previous record set in 1993 for 88 works by Picasso had stood at 20 million US dollars. Love his work or hate it he definitely
knows how to spin the art world, some calling him the master of hype.
SEE HIM TALK ABOUT HIS WORK...


Tuesday, 16 September 2008

INTERACTIVE - YouTube Clip


How to advertise to people who live online, in youtube, blogs and forums? This is one way... 
funny, engaging and interactive! Choose your path!!!

Monday, 15 September 2008

MINIMAL SITES - Pure Is Pure



Here is a blog for all the design purists out there! Minimal Sites focuses on just what it says and you'll be hard to 
find any drop shadows or PS effects in here. I'm all up for pure design (for the right client or job) that's why most of
the sites featured are design and communication company sites who want their own site to be a canvas for their
work and show it in a simple way. I've always liked this direction, letting and showing the client work in full...
just as long as the work is creative and can talk loudly enough!