FILTERED > by Gregory James Brown

is a blog dedicated to showcasing inspiring creative from around the world. ART / DESIGN / TECH / ADVERTISING / PHOTOGRAPHY / FASHION / DIGITAL.
Greg is a British born Digital Creative and Strategist residing in Stockholm, Sweden. Working professionally since 1998 both online and off, he has created communication & creative solutions for global brands such as: Lee Jeans, Budweiser, Orange, Sony Music/Levi, Converse, Diet Coke, adidas, Volvo, BMW, Universal, H&M and the BBC - to name a selection. His focus today lies within people centric digital channels, creating more meaningful experiences and solutions, helping brands to realise their position by creating strategies, driving brand direction, raising awareness, assisting brand vision, and pushing core values.

Thursday, 16 October 2008

CICATRIZ - Ones To Watch



Although summer is over, check out Swedish fashion label Cicatriz SS08 collection! Most labels in Sweden are 
a little afraid of colour, tending to stick to those classics: black, grey and white... so it's nice to see colour being
embraced here. Photography by Rickard Sund and art direction by Clap Clap all help compliment each other in 
an effective yet underestimated way. Check out their AW08 collection as well. Tack for the sneakers & bullets ;-)

Tuesday, 14 October 2008

SHYNOLA - Gideon Baws Dies Aged 33







It's sad to hear that music video director Gideon Baws passed away on Saturday while at a wedding. 
The circumstances surrounding Gideon’s death are still unclear, but they appear to be connected to him 
suffering an accidental blow to the head earlier in the day on Saturday.

As a member of Shynola, Gideon was part of an outstanding team that set new standards for modern 
animation and created some of the best music videos of the last decade.

Some great Shynola videos here...

Monday, 13 October 2008

BANKSY - More NYC Takeover



CHANGE IS GOOD - But There Will Be Risk!



This is a slide I've been dropping in some presentations to clients recently, and who can argue with Charles Darwin?
There will be risk, but that is a good thing! Nothing great comes easy!
If you are a client who sits on the money, remember that you probably won't be rewarded or pat on the back for just
doing your job, but you will be for taking the risk and pulling it off! As this should result in more awareness, PR etc.
If you take the risk, fail and lose your job - don't worry as there are many companies out there who will reward you 
for forward thinking.

NOTE: Be careful about using this quote, there is a time and place for everything ;-)

ONLINE VIDEO - Today & Next?


I was meant to post this some time ago! Some very very creative (mostly) English people talk and reflect on everyones
favourite channel, YouTube and video etc. What I find interesting here is that it's great that these (mostly more traditional) 
creatives are now onboard with 2.0 and online etc, but it's been a real struggle to get them there! Now they get it and are 
starting to understand the power, freedom, and most importantly the people!

What they do know for sure is that it's not just about technology or the latest trend channel, but more importantly it's
about creativity/idea and finding that right channel. Now the clients just need to be more open-minded and take the risks ;-)

Sunday, 12 October 2008

BANKSY - Does It Again!

Just opened in the West Village, New York Bansky's animatronics installation "The Village Pet Store and Charcoal Grill"
Moving away from his stencil and street art approach, this new work is receiving rave reviews for it's commentary on our
relationship with animals. This is amazing idea which has been well carried out!

From the artist: "I wanted to make art that questioned our relationship with animals and the ethics and sustainability of factory
farming, but it ended up as chicken nuggets singing."







Thursday, 9 October 2008

ADIDAS FESTIVAL TIME - Nice Music Here...



If you like the sound of this line-up, vote for it ;-)

Wednesday, 8 October 2008

INDEPENDENT GRIP - Intelligently Applied




Following on from yesterday's post! Maybe not as engaging or as impactful as the TVC...
but still far better than most car ads! See 2 posts down for more on the concept!

Tuesday, 7 October 2008

GRACE JONES - By Chris Cunningham



The Dazed & Confused November art special is on sale October 9, 2008, headed up by 
a stunning 12-page visual collaboration between Grace Jones and Chris Cunningham, 
with the avant-garde film director digitally morphing the iconic performer to reveal the Devil Inside. 

HUMANISTIC APPROACH



I love it when brands who are associated with more technical or mechanical products suddenly
bring it back to the simple things and a humanistic approach. A nice visual pull and audio working
together here, creating an engaging emotional spot ;-)

ADAM KIMMEL - Presents: Claremont HD


How to promote a Adam Kimmel suit in an extreme way! Fun & nuts!

Thursday, 2 October 2008

FABIEN BARON - In The NY Times



Nice little read here about one of my creative hero's, titled... Fabien Baron: The Art Director Star.
He even has a holiday house in Sweden, I wonder what it looks like? I can't imagine him living in
one of the standard red painted traditional setups.

Wednesday, 1 October 2008

MIA NILSSON - Sthlm Street Art



As the rest of the capital cities in the world get bigger and better commissioned street-art, Sthlm gets it's first real piece!

To celebrate the re-launch of the Levis 501, Levis spent two years working to get the permission to give one creative
the chance to show their work on a wall in Stockholm. The artist was found with the help of a Vice Magazine search
which requested their readers to create an artwork based on the Levi's® 501® jeans campaign theme "Live Unbuttoned". 

The winner was Mia Nilsson. Her illustration can be seen at Grevturegatan 8 on a 5 X 11 meter wall for the next couple of months. 
Mia Nilsson's contribution as well as the ten other best contributions can be seen in a special art fanzine packaged with the latest 
issue of Vice and at www.viceland.com/liveunbuttoned

Catch up Sweden, these type of projects attract tourism and give a good impression to the youth-culture in other parts of the world!

BANKSY - Quote



This may or may not be true but I do think many students are put off by the lack of money or struggle that 
beckons in the Art world. Most creatives I know working in the Ad world are frustrated by the lack of creative 
freedom, or selling / buy this stance they have found themselves in, thus crave for no logos and to create art.
These days you find a lot of creatives within the Advertising/Design world creating self initiated projects without
the usual brand guidelines and weak concepts. The best Advertising comes from Art usually anyway ;-)